Lead the marketing of the brand at a domestic and international level Work in a stunning location with views of their Apple Orchards!
About Our Client Since 1948, Montague Farms have been one of Australia's leading fruit growers.
Well known for their apple brand 'JAZZ', a favourite in many Australian households, Montague also focuses on pears, stone-fruit, grapes, cherries and more.
They are passionate about producing high-quality fruit and are committed to innovation in the fruit industry.
Located next to Lysterfield Park in Narre Warren North, they own 1,000 hectares of productive orchards and significant packing operations across Australia.
Job Description As Marketing Manager, you will be responsible for developing and managing the company's brand, marketing, events, sponsorships and communication initiatives to maintain their reputation in the industry as a leader in fresh produce, and drive demand for their products.
You will also be responsible for: A brand portfolio encompasses 8 fruit brands, 2 beverage brands (apple juice and cider) as well as 1 retail/hospitality brand.
You will also be responsible for the implementation of Montague Citrus and Grape brands.
Grow the domestic footprint through key retailers such as Coles and Woolworths and work with the retailers on in store marketing campaigns, while also supporting their expansion plans for export.
Develop multi year marketing campaigns for the brand portfolio, and lead BTL retail activations, social media and digital marketing.
Contribute to ongoing innovation and NPD such as new packaging formats, or fruit varieties.
Build awareness of Montague services at a B2B level (packaging, warehousing and logistics services).
Lead an established Marketing team.
Manage the marketing budget and resources to maximise their return.
The Successful Applicant Demonstrated experience leading successful marketing campaigns with evidence of ROI.
Desirable if this has been for a food product.
Tertiary qualifications in Marketing, Communications or related.
Experience working with key retailers such as Coles and Woolworths is essential.
A natural people leader with excellent communications skills, both written and verbal.
Strong knowledge of New Product Development and project management experience.
Background in food manufacturing or food FMCG is highly desirable.
What's on Offer Perfect opportunity for a Marketing professional to step into a Marketing management position with people leadership responsibilities.
Work at their stunning Narre Warren location, situated next to their picturesque apple orchard and Lysterfield Lake.
Competitive remuneration package with bonus component.
Work in a knowledgeable team.
Travel to regional sites.