Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it! Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since. We are now seeking a high-caliber Marketing Manager based in Mexico. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove Mexico team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence for Mexico. If you are an experienced, self-motivated, and innovative marketer or growth manager, this could be the role for you.
What you'll do: Responsible for the marketing success in Mexico across full funnels. Develop and implement local marketing plans to drive awareness, customer acquisition, growth and retention, and ultimately to achieve marketing KPIs such as user base growth, conversion rate etc. Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned. Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc. Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities. Oversee and grow the marketing team department, constantly identifying revenue and partnership opportunities. Collaborate with other local and HQ teams such as HQ Marketing, Business Development, Platform Operations, Driver Operations, Product & Tech, Corporate Solutions, or any other appropriate functions as required. What you'll need: 5+ years of working experience and a proven track record of success. Prior experience in a marketing-related role in Tech Logistics is a plus. Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization. Proficient with marketing technology tools and able to turn marketing data into actionable insights. Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles would be a plus. Organized, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment. Team player with start-up spirit and able to fit in a diversified and dynamic working environment. Excellent command in written and spoken English. Full-time (presencial)
Office location: Iztacalco, CDMX
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