Marketing Manager, Brand & Acquisition

Details of the offer

Nine is Australia's largest locally owned media company – the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
Nine's assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Pedestrian Domain Group.
Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.
We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.
Job DescriptionWe are seeking a Marketing Manager for a 12-month max-term contract to deliver upon the brand and acquisition strategy for The Sydney Morning Herald & The Age. You will develop and deliver high-impact ATL and TTL campaigns that strengthen brand affinity, boost engagement, and grow subscription revenue.
In this role you will develop and execute consumer marketing strategies across paid, owned, and earned channels, leveraging consumer insights and media planning. As a strategic, data-driven, and detail-oriented marketer, you will manage competing priorities and communicate effectively with stakeholders. Collaboration with internal and external creative, digital, and media agencies will be key to delivering compelling, impactful campaigns.
Day-to-day you will: Assist the Marketing Lead in delivering the Metro Brand & Acquisition strategy, through the shaping and delivery of insight-fueled strategic and tactical programs of work.Lead campaign strategy, development and execution across all media channels, ensuring alignment with objectives and data-driven results.Develop a growth-focused media strategy, optimizing spend across traditional and digital channels to maximize audience engagement.Ensure consistent brand application across the customer journey, providing guidance and maintaining clear brand guidelines.Work closely with Tier 1 creative, media, and research agencies to deliver high-quality campaigns under tight deadlines.Report on the performance of campaigns and other initiatives, providing insightful and accurate updates to executives in a timely manner. Highlight potential optimizations and adjustments to ensure campaigns continue to meet objectives and drive success.QualificationsProven experience in a brand marketing role.Proven ability to develop and execute high-impact ATL campaigns that meet commercial goals. Strong passion for branding, with experience managing brand integrity across an organisation.Expertise in traditional media and a solid understanding of the digital customer journey, performance metrics, and best practices.Extensive experience in creative agency management, briefing, and providing actionable feedback for creative development.Demonstrated ability to connect data points to form actionable strategic insights.Additional InformationOur Commitment to Diversity and Inclusion: We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

#J-18808-Ljbffr


Nominal Salary: To be agreed

Source: Jobleads

Job Function:

Requirements

Evse Australia Pty | Marketing Intern | Sydney

We are on a mission to make the future electric. As Australia's leading supplier of turnkey, full-service EV Charging solutions across the residential, comme...


Tideri Jobbörse - New South Wales

Published 14 days ago

Account Executive (Maternity Cover - Fixed Term), Anz Sydney

The roleWe're on the lookout for an Account Executive - ANZ to join our APAC Business Team on a fixed-term contract (9-12 months), stepping in to support mat...


Headout Inc - New South Wales

Published 14 days ago

Marketing Manager

Unleash Your Creativity. Drive Iconic Success. Shape the Future. Here at Lion, we don't settle for ordinary. We're passionate about crafting exceptional bra...


Lion - New South Wales

Published 14 days ago

Marketing Intern

Who are we? Sleek is on a mission to revolutionise how entrepreneurs register and run their businesses. We want to give small business owners the tools they ...


Sleek - New South Wales

Published 14 days ago

Built at: 2024-12-23T02:55:20.770Z