Join Our Dynamic Team and Drive Our Brand to New Heights! About Us: At Incredible Smiles, we are passionate about helping our patients optimise their oral health and achieve stunning smiles that they can be proud of and feel confident. Being strongly patient centric, our founders Dr Mitesh and Anisha Sanghavi continue to grow their professional skills to service the needs of people spread across 5 locations in Adelaide. As Telstra Award winners for 2023 for Outstanding Growth, we maintain and expect high standards from our team. Find us at: https://www.incrediblesmiles.com.au/ We are a forward-thinking company seeking a passionate and results-driven Marketing Lead to spearhead our marketing efforts. With a focus on digital innovation and data-driven strategies, we aim to continue our growth and strengthen our market presence. The Role: As a Marketing Lead, you will play a pivotal role in shaping our brand's future. You'll leverage your expertise in digital marketing and analytics to set and achieve ambitious goals. With the support of top-tier agencies, you'll have the tools and resources at your disposal to make a significant impact. We are currently seeking an exceptional Marketing Lead who is experienced in delivering campaigns and managing ongoing strategic initiatives. We are looking for someone who can grow our marketing department moving forward. This position will be ideally suited to a highly organised, analytical individual with experience in planning, building, and help executing our successful strategies that have raised brand awareness and increased leads. Key Responsibilities: • Develop and execute a comprehensive digital marketing strategy. • Analyse market trends and customer insights to inform decision-making. • Manage and optimize marketing campaigns across various digital platforms. • Work closely with external agencies to ensure alignment and maximize ROI. • Set, monitor, and report on team goals and KPIs. • Foster a culture of continuous improvement and innovation within the marketing team. What We're Looking For: • 2-3 years of experience in a marketing role with a proven track record. • Strong understanding of digital marketing, including SEO/SEM, social media, and email marketing. • Proficient in analytics and data interpretation to drive marketing decisions. • Alignment with Incredible Smiles core values and having a strong sense of initiative, agility, and a desire to grow within the company and personal self. • Excellent communication and leadership skills. • Ability to work with our existing marketing suppliers and coordinator. Your Core skills and Responsibilities Technical : • Execute an integrated mix of traditional and digital marketing lead campaigns including email, direct mail, social media, landing pages, tv and radio. • Proficiency to manage all social media channels (e.g., Facebook, Instagram) to engage our audience, drive traffic. • Develop customer loyalty programs that create communities • Develop strategies and campaigns that increase touch points in our clients journey to optimise conversion rates • Create automated programs to nurture existing web traffic • Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI • Maximize website conversion rate through A/B testing of changes to website structure, design and content • Cultivate and maintain relationships with corporate partners and sponsors to explore collaboration opportunities and drive mutual benefits. • Monitor industry trends and competitor activities to identify new marketing and partnership opportunities. • Ability to harness use of AI related tools to improve efficiency and productivity • Manage marketing budget and prioritize spending to maximize qualified leads Personal: • Excellent communication and interpersonal skills, with the ability to interact effectively with clients, team members, and external partners. • Strong organisational and project management abilities • Capable of multitasking and meeting deadlines in a fast-paced environment. • Creativity and innovation in developing marketing strategies and event concepts. • Goal-oriented mindset with experience in setting and managing KPIs. • Driven by success measured by KPIs and metrics. Why Work With Us: • Competitive salary with performance incentives. • Opportunity to work with a supportive and creative team. • Access to cutting-edge tools and resources. • A culture that values innovation and results. • Be part of a rapidly growing business Salary: Competitive package commensurate with experience. Apply Now: If you're ready to take the lead in our marketing initiatives and drive real business results, we want to hear from you! Send your resume and a cover letter outlining your unique qualifications to: Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Marketing Lead? Report this job advert Don't provide your bank or credit card details when applying for jobs. Choose from thousands of courses delivered by leaders in education. #J-18808-Ljbffr
