Market Research & Analysis (Marketing & Communications)
Are you ready to be part of a national team of high performing marketers?
Grow your career surrounded by colleagues who are energised by the opportunity to make our clients' lives better.
We take on the impossible, and achieve outstanding results – we're your calling to right wrong.
The Opportunity
As our Marketing Insights Specialist, you'll own the delivery of the Marketing Insights function at Shine.
Reporting to the Campaign, Insights and Digital Marketing Manager, you'll define, curate and operationalise the consistent use of client, digital, and business data, providing market insights to shape the development of effective marketing programs and drive performance improvements across acquisition, advocacy and client experience.
Here's how you'll help us stay ahead of the pack:
Own the Marketing Insights function and develop the client, digital and market insight foundations to inform and guide performance goals and marketing strategies.
Define and lead the profiling of prospects, clients, referrers and influencers.
Working closely with IT and Finance teams, develop, maintain and document relevant data assets and analytical tools.
Ensure all reports and underlying data is thoroughly tested and maintained to ensure integrity of insights.
Provide subject matter expertise on use of data to inform marketing business cases and for use in analysis.
Appropriately evolve the slate of insights as behaviours and conditions shift, with an unwavering devotion to ensuring insights are anchored in reliable data.
Grow the broader marketing team's understanding of the clients/segments they are targeting through their marketing program (providing insights grounded by sound data for marketing briefs).
Development and delivery of consistent reporting on marketing performance to the business.
Design and lead the development of visualisation dashboards to support reporting and self-serve analysis across marketing function.
What you'll bring:
Experience in interrogating data for insight and visualisations that clearly communicate findings and support recommendations.
Experience in designing data models, cleaning and transforming data and creating dashboards to meet the needs of stakeholders.
High level of competency in SQL (Azure), DAX, Google Analytics, Big Query and advanced Excel.
Dashboarding & visualisation experience, specifically using tools such as PowerBI or Tableau.
Understanding of marketing metrics and their application in analysing the impact of marketing initiatives.
The ability to manage and prioritise multiple projects and tasks, whilst having strong influencing & stakeholder management skills.
Highly effective collaboration skills and experience in structures requiring partnering and influencing.
Tertiary qualifications in Marketing, Data Analytics, Business or Commerce or similar are highly desirable.
Shine Lawyers: A place for you.
It means more here.
At Shine, purpose really matters.
It's our clients, who summon the courage to stand up to injustice.
It's the communities we are part of and support every day.
It's our team, who champion what's right and make this place what it is.
We're an ASX-listed organisation, and we've been standing up for the rights of everyday Australians for more than 45 years.
We've achieved a lot but you'll find no airs and graces here.
We're humble yet relentless.
We don't pretend to be anything other than ourselves.
And together, we've created a place for you to thrive.
Excited to join us and stand up to injustice?
Apply now and make Shine Justice a place for you.
As part of The Circle Back Initiative, we want you to feel supported through our recruitment process, which means that you will hear back from our friendly team – no matter the outcome.
We are committed to making Shine Lawyers
a place for you
by encouraging and supporting our people to bring their authentic selves to the workplace, and as a result, we know you'll put your best self forward while righting wrong for our clients.
We're passionate about maintaining a diverse and inclusive environment here at Shine that celebrates all of our differences with age, disability, ethnicity, gender and sexual orientation, to name a few, and we encourage applications from Aboriginal and Torres Strait Islander candidates.
You bring you.
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