Marketing Insights Analyst

At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job DescriptionThe Marketing Insights Analyst will provide essential sales and marketing insights to drive business growth and sustainability of costs across our network of restaurants.
What you can expect: Conduct post campaign analysis to evaluate ROI and drive sales growthAnalyse large datasets to identify trends, patterns and correlations relevant to marketing strategies and restaurant operationsPerform customer analysis to understand diverse segments, preferences and purchasing behavioursCoordinate with cross functional teams to ensure alignment regarding sales movements driven by marketing activitiesAct as the liaison between marketing and support functions to ensure alignment of marketing initiatives with overall business financial objectivesPrepare board reports using the latest insights and analysisSupport finance and marketing teams with budget preparation and forecastingModel the impact of promotional activities as needed for business requirementsAbout you To be successful in this role, you will be naturally curious, analytical, and continually challenge the norm. You will also have:
Previous experience working in a fast paced marketing related environmentPrevious experience with analysing and drawing insights from large volumes of dataStrong commercial acumen and highly analyticalAdvanced excel skills is a mustSQL experience would be preferredReady to join the team? Apply now to start the conversation

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