Unique opportunity to join this Global FMCG Consumer Healthcare Brand as they expand across Australia & NZ | Report to CEO | Strategic & Hands on role
Unique opportunity to join this Global FMCG Consumer Healthcare Brand Fantastic Marketing Director role | Standalone role with global support Report to the CEO | Strategic & hands on role Lead and execute all brand, marketing, digital & NPD across Australia and New Zealand Exciting opportunity to be the first Marketing hire in Australia as they look to build and expand the team over time About the role
Reporting to the CEO of ANZ, this is an exciting standalone Marketing Director position where you will lead, develop and execute the marketing strategy for this Global FMCG Consumer Healthcare Brand in the probiotics space. You will also lead the launch in Australia of an innovative new range of probiotics in 2025 and beyond, in accordance with budget and timelines. Over time you will get the opportunity to hire a digital/brand manager and build out the team over the medium to long term. You will get the opportunity to really shape how they market their brands and products across Australia and New Zealand.
The responsibilities Take real strategic ownership and manage end to end brand and product marketing activities across ATL, BTL, Digital and Social and all appropriate channels across both grocery and pharmacy as well as specialist healthcare professional channels Work closely with both internal and external stakeholders including NPD, supply chain, sales, global marketing, regulatory team, operations team, digital and analytics team as well as agency relationships Continuously assess and analyse campaign effectiveness, what is working and not working with a test and learn methodology Manage nominated communications and New Product Development (NPD) project launches Develop and execute marketing strategies including brand positioning, messaging, communication strategies, advertising, and other promotional initiatives for both medical and consumer markets Local Branding strategy in line with Global brand positioning and global tool kits: including creation and implementation of marketing materials Communication strategy, balancing scientific communication to healthcare professionals and brand building to consumers, including shopper marketing, eCommerce/ social media / digital marketing presence, congresses / conferences What you need to be successful
A pro-active, results-focused and positive attitude balancing a nurturing and collaborative approach to hitting key business and brand objectives A proven track record as either a highly successful Senior Brand Manager, Marketing Manager or Marketing lead with at least 10 years experience in the FMCG Consumer Healthcare and OTC space. Strong visual, verbal, and written communication skills Proven business acumen and a track record of delivering on commercial goals An adaptable and flexible nature and ability to influence key stakeholders to enjoy positive business outcomes You are a self-starter with very high personal drive and the ability to influence others with your ideas. If you truly believe in an idea – you make it happen! Willingness to roll up sleeves and deal with all levels of tasks while the organisation is growing
Benefits
Great salary, bonus and benefits Opportunity to shape their marketing strategy and make a significant brand and company wide impact as they expand across Australia and New Zealand Remote working opportunity with an office in Sydney to be established in 2025 A supportive, fun and collaborative working environment
About the company
My client is a global brand in the FMCG Consumer Healthcare space who are expanding their brands and products across Australia and New Zealand. They are a world-leading probiotics company that has been a pioneer in microbiome research for over 30 years. My client develops, manufactures, markets, and sells clinically proven probiotic products for gut, oral, and immune health. They have set up their Australian and NZ business unit in 2024 to market and sell their products across ANZ. The culture is one of a start up environment but backed by Global HQ and other similar markets like Canada and Europe. They are entrepreneurial, they have a start-up mindset, they are friendly, collaborative, pro-active and results focused.
How to Apply
Please Click APPLY on the link below and attach your CV. All applications are treated with strict confidentiality. Please apply online so I can manage your application accordingly. Thank you and best of luck.
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