Melbourne, Victoria | RACV Head Office Perm Full Time | Hybrid Working A Competitive Salary | Discounts on Selected RACV Products Great things start here RACV is an organisation that's broader and bigger than you think – beyond the trusted roadside assistance and insurance lines, and significant portfolio of Travel and Leisure experiences, RACV is also one of the biggest installers of Solar energy in Victoria, and it's a much broader organisation outside of the RACV brand and outside of Victoria with numerous Australian and international subsidiaries and associates. At its core, RACV is the largest member organisation in Victoria, and we're trusted to be there for our over 2 million members.
About the Opportunity The Leisure Marketing team is responsible for developing and delivering the strategic marketing plan across the Leisure portfolio, driving acquisition, engagement and strengthening relationships with existing Members and customers. This includes proposition development, marketing strategy development/optimisation and Member and customer engagement/utilisation.
Reporting to the Marketing Lead, the Marketing Coordinator is integral to the team providing support to the Marketing Manager & Marketing Consultant on key programs of work and taking the lead on a number of projects across small and medium marketing initiatives.
Come along for a new journey You'll be instrumental in ensuring our Leisure Marketing team delivers exceptional service. Here's a glimpse of what you'll be doing:
Development and creation of weekly newsletter and web briefs by liaising with product stakeholders to support the delivery of business needs. Development and creation of service communications including eDM and SMS to RACV Club Members. Coordinate photo and video shoots to help support content calendar and marketing campaigns. Develop campaign plans and briefs (under guidance, where appropriate), which facilitate operational planning (and implementation), the media & creative development process (agency side) and fulfilment (mailing houses etc.). Coordinate the production of campaign elements, including monthly Club benefits, events and partnership activities, on site advertising and in-room screens, ensuring appropriate sign-off from relevant parties including product, legal and compliance sign-off. Support Marketing Lead and Marketing Consultant in executing certain campaign elements. Develop collateral as appropriate to support our leisure portfolio. Track campaign progress and communications, continually optimise and refine (as necessary), and report performance across lead indicators on a weekly basis (across all distributors). Demonstrate creative excellence and generate effective outcomes across all communication mediums. Manage the leisure marketing inbox. Deliver campaigns on time and on budget, and ensure campaign targets are met. Realise tangible business improvement opportunities from campaign activity. Support Marketing Lead and Marketing Consultant with Post Implementation Reviews. What you'll need to be successful Solid understanding of consumer marketing with Leisure specialism well regarded. 2+ years experience in marketing/campaign coordination including through the line mediums. Strong campaign development and execution skills with experience across a range of marketing channels. High level of stakeholder management experience. Displays resilience. Nimble, experience working in a fast-paced environment. Collaborative and adaptive. Positive 'can-do' attitude. Effective communicator, credible and naturally inquisitive. Can simplify complexity. Travel industry experience an advantage. Salesforce Marketing Cloud experience preferred. High attention to detail. Experience writing for a variety of platforms including eDM and social. There's so much on offer when you join RACV with benefits including Our flexible and informal work environment which helps bring balance between work and home. Generous discounts on home and car insurance policies and RACV roadside care. Club Membership and great discounts across all RACV resorts. Discounts from corporate partners that are updated monthly. Our difference At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Application Process You can learn more about the RACV at careers.racv.com.au
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
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