Great opportunity to join one of Australia's leading health care providers.At Opal HealthCare, we know that companies don't succeed, people do.Our purpose is to bring joy to those we care for and our values of Compassion, Accountability, Respect and Excellence reflect that CARE is at the heart of everything we do.Opal HealthCare is one of Australia's largest residential aged care providers, with 133 Care Communities across five states and a national team of over 20,000 dedicated professionals, we're changing lives every day. Our commitment to innovation drives us to pioneer new solutions, reshaping the way we care for our residents.What can we offer you?Attractive opportunity for salary and careerGreat office location with working from home optionsOpportunity to collaborate with and be led by inspiring leadersThe opportunity to work for a leading healthcare provider and help deliver an exciting growth strategyA role in growing a culture of respect for our elders in AustraliaAbout the opportunity:As a Marketing Coordinator, you will play a key role in developing and delivering impactful marketing initiatives to support our acquisition program, with a specific focus on brand activation and alignment.Reporting to the Marketing & Communications Lead, you will be comfortable diving into a fast-paced and supportive environment. You will have attention to detail and a proactive nature to problem solve and successfully deliver the program within set timeframes and expectations.This is a 7-month fixed term contract role with potential to extend or become permanent.Responsibilities:Plan, create and implement marketing initiatives to ensure the successful integration of newly acquired Care Communities into our organisation, positioning them effectively within the external marketWork as part of the Marcomms Integration team to execute the brand turnover program onsite, including coordinating events, updating brand materials, and supporting Care Community leaders to adopt brand guidelines and marketing assetsAssist in organising photography sessions that capture the unique spirit of our Care Communities, ensuring alignment with brand guidelines.Monitor and analyse the performance of the brand, marketing campaigns and initiatives, providing insights and recommendations for optimisation and continuous improvementEnsure the smooth transition and integration of existing Care Community partnerships and local sponsorships through well-executed integration programsDevelop, edit and proofread marketing materials for both print and online publication (such as aggregate sites, advertising materials), ensuring brand compliance, SEO optimisation, and alignment with organisation goals to drive conversion, retention and advocacyQualifications:Degree in marketing, communications or related fieldMinimum 2 years' experience in marketing with a generalist skill setProven track record of developing and executing successful marketing campaigns, preferably in a corporate or agency settingExcellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences and channelsStrong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environmentExperience working cross-functionally and building relationships with internal stakeholdersKnowledge of digital marketing tools, including analytics, search engine optimisation and search engine marketing desirable but not essentialAll applicants must be willing to obtain a police clearance certificate via Opal HealthCare's police check system.
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