Occupation: Communications, Marketing and MediaReference: VG/SLV/EXP/1826975State Library Victoria is Australia's oldest public library, and one of the first free public libraries in the world. At State Library Victoria, we believe that access to information and stories builds knowledge, strengthens community and inspires our future. Our recent redevelopment transformed our services and spaces, enhancing our role as a driver of Victoria's education, innovation, tourism and creative industries.Are you a dedicated marketing campaigns professional?Work in a landmark institution in the heart of Melbourne CBD (hybrid working arrangements possible)VPS 4.1 – Salary between $92,332- $104,762 plus superannuation.About the OpportunityThe Marketing Campaign Specialist is responsible for developing and delivering creative, integrated marketing strategies and campaigns aligned with the organisation's strategic objectives, to reinforce brand positioning, deepen audience relationships and drive visitation onsite and online.Under the leadership of the Marketing Manager, the role will actively contribute to the audience journey planning, devising targeted tactical marketing activity to increase audience acquisition, engagement and retention.The Marketing Campaign Specialist will provide strategic recommendations on brand, campaign strategy, and promotional activity for the Library's various projects, programs and exhibitions. They will also build and support industry and cross-sector relationships to leverage marketing efforts and build the Library's brand profile.Key Responsibilities:Creation of strategic integrated marketing plans and campaign implementation (paid and owned channels) ensuring timely delivery within scope and budget.Driving audience growth and deepening audience relationships with the Library, both online and onsite.Ensuring consistency of brand and building profile across the Library.Managing stakeholder engagement including internal creative teams, media agencies and external suppliers.Continuous evaluation and improvement of tactics and strategies aligned to audience behaviours and marketing outcomes.About YouThe ideal candidate possesses strong knowledge of marketing, advertising and communication concepts, strong understanding of current media buying landscape and campaign delivery, current trends and practices and how to reach and attract audiences.In addition, you will come to us with:Tertiary qualification in marketing, communications, or related discipline or equivalent work experience.Demonstrated experience planning and delivering end-to-end campaigns across paid/earned/owned channels from brief and concept through to evaluation.Demonstrated experience developing and delivering integrated marketing strategies and campaigns, with documented results in audience growth and continuous improvement.Demonstrated experience utilising evaluation metrics and insights to inform marketing plans and campaigns, including audience behaviours and marketing outcomes.Demonstrated experience in brand and building profile, preferably in a cultural or government institution.A proven track record of success in establishing and maintaining outstanding relationships with a range of internal and external stakeholders.State Library Victoria is a child-safe organisation. A valid Working with Children Check will be required before commencing.State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We strongly encourage Aboriginal and Torres Strait Islander peoples, people with disability, people from culturally and linguistically diverse backgrounds, LGBTIQ+, D/deaf, disabled, neurodivergent people and people of all ages and abilities to apply.How to applyPlease click the Apply button to submit your application via Careers.Vic.The following documents should be attached to your application:ResumeCover letter (maximum 3 pages) summarising how you meet the key selection criteria in the Position Description and the About You section of the advertisement.For a confidential discussion about the opportunity, please contact Matt Bell (Marketing Manager) at ****** AdjustmentsWe want all applicants to have an equal opportunity to demonstrate that they are the best person for the job. If you require an adjustment at any stage of the recruitment process, or the provision of a particular access service, please contact our People team on ******. If you are unable to make this deadline due to unforeseen personal circumstances, please get in contact to obtain a short extension to the deadline.Advertisement closes at 11.59pm Australian Eastern Standard Time on 5 November 2024.
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