ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors.
Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.
Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets.
Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business.
To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
Are you a creative and motivated individual with a passion for marketing?
Do you thrive in collaborative environments where you can make a real impact?
If so, we want you to be part of our exciting growth journey at Greystar in the Australian market!
As a Marketing Associate, you'll have the opportunity to work closely with onsite teams and regional leadership to implement strategic marketing plans that elevate our communities and drive success.
Your role will be hands-on, engaging with various stakeholders as you create compelling content, develop innovative marketing collateral, and support our community's branding initiatives.
This is your chance to join a global leader in rental property management, where your ideas and creativity will contribute to shaping the future of our brand in Australia.
If you love connecting with people, driving marketing campaigns, and celebrating our community's unique identity, we want to hear from you!
Don't miss out on this chance to make a difference—apply now and help us take our marketing efforts to the next level!
JOB DESCRIPTION
Role Responsibilities
Act as the primary marketing contact for Onsite teams for an assigned portfolio of sites.
Provide ongoing marketing support and develop tactical marketing campaigns and individual asset marketing strategies that promote each community's brand and achieve its business goals over the life of the asset.
Assist onsite teams with establishing and implementing social media strategy, email marketing, advertising websites, content, and overall customer experience.
Analyze reports and present marketing performance data to internal and external clients by gathering and researching available sources of business intelligence data and proactively monitoring asset status to set short and long-range marketing plans.
Work with design agencies, consult on creative scope of work, distribute requests for proposals, and project manage property branding initiatives to ensure high quality and timely completion of branding deliverables.
Manage and organize the storage of all marketing assets and maintain digital assets.
Meet with advertising and marketing partners on a regular basis, review proposed service contracts to confirm preferred rates and ideal service levels, recommend creative service providers, monitor and manage advertising suppliers for product performance and service quality, and fine-tune services/budgets in place as needed to achieve optimal results that support asset performance goals.
Support and collaborate on new business development regionally.
Support and contribute to marketing budget recommendations at each individual asset and monitor spend to align with ROI benchmarks.
Core Competencies and Other Responsibilities:
Complete various human resources, financial, administrative, and other reports and analysis, and perform other duties as assigned or as necessary.
Adapt departmental plans and priorities to address resource and operational challenges.
Make decisions guided by policies, procedures, and Regional/Divisional business plan; receive direction from direct supervisor.
Organizational Responsibilities:
Identify areas for improvement and offer suggestions to improve efficiency and productivity.
Monitor market trends which may impact occupancy and leasing effectiveness within the portfolio, recommend changes and response strategies to offset market downturns or opportunities, and provide feedback and recommendations to Operations on improving struggling asset performance and maximizing revenue generation on performing assets.
Keep abreast of current changes in technology, processes, and standards within the industry and area(s) of responsibility by attending internal and external training classes, researching and/or subscribing to professional publications, and utilizing other appropriate methods to obtain business and professional information, and apply knowledge and practices to area(s) of responsibility.
About You
Bachelor's degree in marketing or communications, or related field, and/or 3-5 years equivalent experience is highly preferred.
Demonstrated ability to read, write, and communicate effectively to prepare and explain data to team members.
Demonstrated proficiency in Microsoft Office Suite, Property Management Software (PMS), Lead Management Systems, web-based creative platforms, and database management programs in order to complete required reports and communication materials.
Experience utilizing social media tools, platforms, and performance analytics.
Experience in consumer and content marketing is desirable.
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