ABOUT THE ROLE The Market Development Specialist – Rhythm Management (MDS) is a field-based marketing role working closely with sales, product management, and marketing to help drive growth and expansion of our Rhythm Management portfolio through strategic market analysis, business development, and customer engagement.
This role combines market insights, identification and exploration of new business opportunities, and pathways to clinical adoption of Boston Scientific's Rhythm Management portfolio.
The MDS will engage with KOLs and other critical stakeholders to develop a deep understanding of the clinical and operational challenges faced by healthcare providers (both economic buyer and payer), using this knowledge to shape product positioning, messaging, and promotional activities that enhance the referring physician pathway and increase patient awareness of disease states and treatment options as part of a broader go-to-market strategy aligned to customer needs.
The successful candidate will have a strong understanding of the medical device landscape, coupled with the ability to build and nurture relationships that translate into tangible business outcomes.
WHAT WILL YOU BE RESPONSIBLE FOR? Pre-launch market assessment: partner with Product Marketing to gather Key Opinion Leader (KOL) feedback, validate assumptions and support the definition of customer targeting, segmentation, and message definition.
Identify and define requirements for market development programs to support the introduction of new technologies.Pre-launch market conditioning: engage KOLs in pre-launch activities (may include participation in advisory boards, pre-launch product evaluations, collection of specific voice of customer feedback, preparation and delivery of sales force training activities in partnership with RM education team).
Support the commercial planning process.Market activation: collaborate with the commercial organization in early-stage (and full) launch execution (may include supporting the development of sales force knowledge, mobilization of KOLs to drive product awareness, develop and support customer education plans).KOL engagement: identify, engage, and cultivate relationships with KOLs, develop a strategic KOL engagement plan, and leverage KOL relationships to gain insights into emerging trends, unmet clinical needs, and opportunities for product innovation and differentiation.Market Analysis & Strategy Development: conduct market research to identify new market trends, opportunities, and identify/assess potential risks; develop and execute strategic plans to penetrate new markets and expand the company's market share; identify key competitors and assess their strengths and weaknesses to refine the company's go-to-market strategy.Business Development: establish and cultivate relationships with key stakeholders including KOLs, fellows, procurement, healthcare payers; develop and implement business development initiatives to drive revenue growth and brand recognition in new and existing accounts.Product Launch and Sales Support: collaborate with product management to ensure go-to-market strategy meets customer needs; support product launch strategies, including sales training, marketing campaigns, and promotional activities in partnership with leading functions.Customer and Market Feedback: gather customer feedback and market insights to inform future business direction; provide recommendations to senior leadership regarding market opportunities, pricing strategies, and product positioning based on market intelligence.Forecasting and Reporting: provide market intel on current and future trends to ensure accurate forecasts for market demand, sales volumes, and growth opportunities.In all actions, demonstrate a primary commitment to patient safety and product quality by maintaining compliance with the Quality Policy and all other documented quality processes and procedures.Develop an understanding of operational challenges in the healthcare system and work with HEGA, corporate accounts, and marketing to identify potential solutions.KEY COMPETENCIES REQUIRED FOR SUCCESS Strategic Thinking: Demonstrates understanding of mission, vision, and strategies for business unit.Business Acumen: Uses business and financial knowledge in decision making and when taking action on behalf of the organization.Analysis: Analyzes problems and opportunities and their impact on outcomes.Customer Focus: Identifies internal/external customer needs and ensures the effective delivery of high-quality solutions.Communication: Communicates effectively one-on-one and in groups, openly shares knowledge and expertise.SKILLS AND QUALIFICATIONS Sales and marketing experience.Minimum of 8 years' experience in the medical device industry.Experience developing and implementing programs to grow the business.Experience working across cross-functional teams.Relationship building experience.Key opinion leader management experience.Must be detail-oriented and proven ability to be organized.Ability to build/create immediate rapport.Solid verbal, written, and presentation skills.Excellent planning and analytical skills.Self-driven and able to work independently as well as part of a team.Ability to undertake regular domestic travel.Digital marketing management experience (desirable).Experience developing disease awareness programs (desirable).Experience with physician referral pathways (desirable).Commercial planning experience (go-to-market strategies) (desirable).Reimbursement landscape knowledge (desirable).Requisition ID: 594196
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