Support the Head of CRM & Loyalty with the implementation and ongoing management of the loyalty program across retail brands.
Permanent full-time roleASX listed, well established retailer in the automotive industryLocated in Melbourne's south east suburbs with flexible working arrangements.About the company:A prominent ASX-listed retail company with a substantial presence in Australia and New Zealand, as well as a growing footprint in Asia. They operate over 30 franchise businesses, featuring several well-known brands. Their primary business segments in the automotive industry encompass trade, retail, and wholesale.The client is committed to building a specialized and knowledgeable team, fostering a strong culture and capability, all while maintaining an unwavering focus on delivering excellence in customer service.
The Role:Support the Head of CRM & Loyalty in implementing and managing the loyalty program across multiple retail brands. This position will handle daily program operations, including creative updates, collateral management, and ensuring the program remains forward-thinking. You'll work closely with the CRM Specialist to develop customer journeys and email campaigns, while also leading initiatives like loyalty rewards, competitions, and other engagement activities. Additionally, this role will focus on optimizing the program and managing ongoing performance reporting.
Key Growth Goals that you can be a part of: Drive adoption and growth of the loyalty program among customers.Improve customer retention by boosting repeat purchases.Increase the in-store and online spending of both new and existing customers.Expand and enhance the customer database to improve marketing efficiency across Retail brands.Boost customer engagement by offering more personalized experiences, measured by NPS.Support brand awareness and preference growth.Achieve a positive return on investment (ROI).About You: Experience: 3+ years of experience in loyalty or engagement marketingExperience with loyalty or customer-focused programsProven ability to collaborate with various stakeholders, including external agenciesExposure to working with multiple brandsFunctional Skills and Competencies: Strong written and verbal communication skillsSolid understanding of marketing principles and fundamentalsEffective stakeholder management skillsBehaviors and Personal Attributes: Dynamic and adaptableComfortable navigating ambiguityStrong advocate for customer needsPassionate about marketing and engagement programsPlease apply now with your cover letter and CV outlining your suitability for the role or alternatively reach out to Kimberley at for further discussion.
LOCATIONMelbourne, Australia
Job TypeFull-Time
Job RefBBBH29887_1730686196
Date PostedMon, 4 November 2024 #J-18808-Ljbffr