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Department for Trade and Investment Job reference: 601413
Location: 5000 - ADELAIDE
Job status: Ongoing
Eligibility: Open to Everyone
Who are we: The Department for Trade and Investment facilitates SouthAustralia's growth in a way that is strong, effective, andsustainable by identifying and promoting South Australia'scompetitive advantages. DTI helps attract local, national, andinternational investment and makes it easier for South Australianbusinesses to export premium goods and services.
DTI oversees South Australia's planning system to createliveable and sustainable communities that enhance the lives of allSouth Australians. It helps create an environment that promotes aculture of good design in the built environment and one wherepeople and businesses can thrive.
Brand SA is responsible for protecting and strengthening theState Brand, ensuring it is grown as a key asset across governmentindustry and community. The team increases awareness and shapespositive perception of South Australia, enhancing the state'sappeal as a place to do business and guiding consumer choicetowards South Australian products, produce, experiences andservices.
The Role: As a newly created position, this is an exciting opportunity foran experienced and highly motivated brand marketer to join ourdedicated Brand SA team, delivering marketing and engagementprograms to drive consistent and coordinated use of the StateBrand.
This role, reporting directly to the Manager, Brand SA, isresponsible for translation of state brand strategy into a suite ofmarketing materials to help build the profile of South Australianationally and globally; and the provision of specialist expertiseand advice to aid in management of the South Australianbrand.
Working closely with Department and cross-Government colleagues,along with the SA Business community, this role will ensure aconsistent state brand is presented through messaging, tone ofvoice, photography and other visual assets in all collateral,websites, video, events, and storytelling. The role will havea focus on servicing a range of internal and external stakeholders,seeking opportunities to partner to deliver marketingcommunications that build awareness and shape perception of thestate.
About You: To be successful in this position, you must be able todemonstrate experience across the following key capabilities:
Knowledge of brand strategy and marketing science, and themethodologies required to develop, promote and grow a brandusing contemporary marketing practicesHigh level written and verbal communication skills, withability to weave brand messaging and storytelling acrossmultiple platforms.Demonstrated high level interpersonal skills that promotesuccessful relationships and ensure clear and audienceappropriate advice is delivered to stakeholders at alllevels.Comprehensive understanding of brand governance, creativeproject management, digital asset management and approvalsprocesses. Desirable Qualification: Tertiary qualifications in marketing, business or a relateddiscipline are essential.
Special Conditions Successful applicants may be required to obtain a satisfactoryDepartment of Human Services Criminal History Check or NationalPolice Check prior to employment. A renewal will be required every3 years.
Remuneration: ASO7 – $106,512 min – $115,137 max
Enquiries: For all confidential enquiries, please contact Jessica Douglas,Manger Brand SA at ****** .
Application Instructions: All applications must be submitted online.
If you are interested in this opportunity, please submit acovering letter (no more than 2 pages), outlining your skills andexperience in relation to the key capabilities outlined in the rolestatement, a current CV and the contact information of threereferees including your current line manager.
All applicants must complete a 'Pre-Employment Declarationin the SA Public Sector' form.
Applications close: 29/06/2024 11:00 PM
Attachments:
- Pre-Employment-Declaration_240522.pdf
- Role Description Lead State Promotion ASO7.pdf
Flexibility Statement
The South Australian public sector promotes diversity and flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.
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