Lead Generation and Acquisition Nurture ManagerMore than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.The OpportunityThe Lead Generation and Acquisition Nurture Manager will be responsible for driving the growth of our customer base by developing and executing comprehensive lead generation strategies, building a robust database of prospects and contacts, and nurturing prospects through the acquisition funnel. You will work closely with the broader marketing teams, sales, and product teams to create and optimise campaigns that attract, engage, and convert potential customers, ensuring a seamless and positive experience from first touchpoint to acquisition.Key Responsibilities:Develop and implement a comprehensive lead generation strategy to attract and engage potential customers across multiple channels, including website, social media, email marketing, webinars, and events.Build and maintain a robust database of high-quality prospects and contacts by leveraging tools such as CRM systems, marketing automation platforms, and third-party data sources.Identify and target key customer segments through data-driven insights and market research. Use segmentation strategies to categorise prospects and contacts to enhance personalization and campaign relevance.Collaborate with content and creative teams to produce compelling and effective lead magnets, landing pages, and other marketing assets that drive lead capture.Design and execute nurturing campaigns to move prospects through the acquisition funnel, from initial awareness to decision-making and purchase.Collaborate with the Marketing Automation team to implement marketing automation and CRM tools to deliver personalised and timely communications to leads based on their behavior, engagement, and stage in the customer journey.Develop a lead scoring, qualification criteria framework for both the D2C and B2B channels.Continuously monitor and analyze campaign performance metrics, including conversion rates, cost per lead, and CPA's. Conduct A/B testing and other experiments to optimize lead generation and nurturing tactics, improving campaign effectiveness and ROI. Provide regular reporting and insights to stakeholders, highlighting key trends, challenges, and opportunities.Stay current on industry trends, best practices, and emerging technologies to continually enhance lead generation and nurturing efforts.Ensure compliance with data privacy regulations and best practices in database management.Qualifications:Bachelor's degree in Marketing, Business, Communications, or a related field.8+ years of experience in a lead generation, demand generation, or digital marketing role, preferably in a B2C and B2B environment.Proficiency in martech platforms (e.g., Salesforce), and analytics tools (e.g., Google Analytics).Strong data analysis skills with the ability to interpret metrics and derive actionable insights.Ability to develop innovative strategies to attract and nurture leads through the customer journey.Excellent written and verbal communication skills, with the ability to craft compelling messaging and work collaboratively across teams.Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.Inclusion StatementVanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.How We WorkVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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