Town Hall location with hybrid working arrangements Paid Parental Leave Paid charity volunteering & wellbeing leave Join us as our new Head of Marketing and be part of a dynamic team redefining the travel retail landscape.
Leverage your strategic vision, creativity, and leadership skills to drive marketing initiatives that resonate with our diverse customer base across Australian and New Zealand airports and lead a dedicated team of marketing professionals, fostering a customer-centric approach and driving impactful campaigns that drive penetration, sales, and average transaction value across our stores and brands.
In this role you'll:
Develop and execute a comprehensive marketing plan aligned with the business' commercial objectives. Oversee all marketing activities, ensuring alignment across all functions. Lead the creation, execution, and analysis of integrated marketing campaigns across digital, social media, email, in-store promotions, and other relevant channels, ensuring they are data-driven, customer-focused, and optimised for maximum impact and ROI. Track and analyse marketing performance. Leverage market trends and customer insights. Manage and foster strong relationships with airport marketing teams. Lead, mentor, and inspire the marketing team and design resource, cultivating a culture of creativity, accountability, and continuous improvement. You'll bring:
5 to 10 years' Marketing experience (FMCG highly regarded) Proven analytical skills with sound commercial acumen Demonstrated leadership qualities Solid experience within the retail sphere Ability to drive multiple projects simultaneously in a fast-paced retail environment Confident communicator at all levels with strong interpersonal skills Advanced knowledge of Microsoft office applications Lagardere AWPL is the Pacific region's largest and most experienced Travel Retail operator. Located in Australia, New Zealand and Noumea we have over 150 stores and 40 unique concepts across four Business Lines: Travel Essentials, Specialty, Duty Free & Luxury and Food Service. The people of Lagardere AWPL work hard to deliver on our promises to our customers, our partners, our teams & ourselves. We are guided by our values of Excellence, Adventure & Respect, which help us make decisions, challenge ourselves and create magical moments for everyone, every day.
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