Marketing Manager - Home Services With over 1.3 million members, RAC is one of WA's most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be The driving force for a better WA .
A 12 month max term opportunity now exists for a Marketing Manager - Home Services to join the Brand & Marketing team within the Member Value and Connection division.
You will play a key role in planning, developing, and executing marketing communication strategies for our home services products. You will lead all product marketing, working closely with product managers & business unit stakeholders, the wider brand and marketing teams, and external agencies to achieve marketing and commercial objectives.
What will you be doing? Drive marketing communication activities to achieve Home Services targets, support related products and new product development. Develop and implement the Home Services marketing plans, aligned with annual product and business strategy. Support product development and implement GTM strategy for products developed through the Motoring Innovation & Strategy team. Oversee the monthly business performance review and ensure on-brand output is delivered on time, within budget, and meets targets. Build and maintain relationships with key internal stakeholders as well as advertising agency representatives. Identify opportunities for marketing improvement through competitor analysis, data-driven insights, and awareness of marketing and media trends. Manage the tracking and coordination of the Home Services marketing and communication budget, providing performance recommendations. Monitor and review the effectiveness of campaigns, ensuring continuous improvement through analysis and ROI assessment. What are we looking for in you? Proven experience in marketing communication, strategy development, campaign coordination, and advertising with a results-driven approach. Strong stakeholder management skills with the ability to collaborate and build relationships with a variety of individuals. Experience effectively managing marketing budgets. Expert planning and prioritisation skills with the ability to meet organisational goals. Familiarity with digital marketing channels, including Sitecore and related analytics. Strategic mindset with the ability to foresee future possibilities and translate them into actionable strategies. Tertiary qualifications in Marketing or a related discipline. What can we offer you? A workplace culture where our people feel valued, respected and empowered. Work in flexible ways that meet work/life commitments and support wellbeing. Professional career development and training. Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services. Be part of a purpose-led organisation that gives back to the WA community. Opportunities for community engagement and corporate volunteering. A very active Social Club – join one of the most active social clubs in Perth with over 900 members. To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.
Applications Close: Monday 18th November 2024.
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
About Us RAC is a purpose-led member organisation. Established in 1905, RAC has evolved into one of the most trusted organisations in the state, with more than 1.3 million members. At RAC we don't have shareholders. That means we reinvest our profits for the better of our members and our State.
Our Purpose is to be the driving force for a better WA.
Our Vision to 2030 is to create a safer, sustainable and connected future for Western Australians.
Our Mission is delivering great member services and experiences, whilst inspiring positive community change that makes life better in WA.
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