Head Of Marketing & Communications

Newly created position leading the marketing and communications function for a leading social services provider Hybrid position between the office and home - work where you work best Attractive salary packaging fully maintained vehicle (or allowance in lieu) A rare opportunity has arisen for an experienced marketing and communications leader to join AnglicareSA. Reporting to our Executive General Manager, Social Enterprise, you will lead the team to promote and strengthen our brand and strategic objectives through impactful and effective strategies around marketing, communications, and advocacy, highlighting the necessity and impact of our programs and services. This role will suit a proven leader with experience developing and operationalising a marketing and communications strategy for a complex organisation, who can guide us through a process of change as we challenge the status quo and look at opportunities and innovations in this space. What can you expect to be doing? Ensure that the organisation has a marketing and…
Investment & Activation Roles. Trading under Publicis Media AustraliaLocation: Sydney, Melbourne & BrisbaneInvestment Executive (aka: Investor, Activation Executive, Planning & Activation Executive, Senior Activation Executive, Senior Planning & Activation Executive, Associate Activations Manager)The purpose of the Investment Executive role is to autonomously plan and implement client campaigns -they are ultimately responsible for the delivery of all client activity. They will help lead the delivery of communication plans and management of offline and digital campaigns from buying and implementation through to reporting and the delivery of holistic campaign learnings. Work in collaboration with the wider Spark team to deliver integrated and creative plans that considers all vehicles (display, SEM, SEO, Social) and mainstream media at every possible opportunity.Internal relationship management?• Manage relationships with internal teams and relevant external groups e.g. media owners and partner agencies in ways to benefit clients and Spark to achieve their business objectives.?• Work in collaboration with the relevant internal resources and the Snr Planning Exec/ Client Manager to create effective cross channel communication plans.?• Search for new,?innovative?and relevant communications ideas and present these to internal teams.?Trafficking?and tracking campaigns?• Be proficient in using 3rd party ad serving tools such as DoubleClick & Sizmek?• Work with Snr Planning Exec and/or Client Manager to deliver ROI tracking recommendations for all client campaigns.?• Support Coordinator to ensure that all elements have been trafficked correctly and tracking has been implemented on the sites (check that all tags are reporting)? Campaign Management & Finance processes?• Reconcile campaign delivery and ensure the final delivered plan reflects billings.?• Check proformas each month during invoicing time and execute any changes that may be required.?• Attend to account queries immediately and have zero outstanding account queries on a weekly basis.?Salary: $60,000 - $85,000 packageInvestment Manager (aka: Activations Manager)• The Manager level opportunities bring campaigns to life - using Publicis (and individual media brands) Investment & Activation Model & Philosophy:• Work with the team to drive negotiations for clients with media partners and secure additional incentives over and above entitlements.• Keep pace with market knowledge that will aid negotiations with publishers and inform clients and the wider team.• Negotiate campaign trading positions where there are no long term deals in place across all media, ensuring all benchmarks (client & internal), investment strategies & contractual agreements are met.• Optimise and track all campaign variables to ensure all objectives are met, work with the Client Manager to ensure all planning ideas/strategies are delivered through the activation process.• Understand the PMX product offering (inc Apex & Screens) to ensure clients are able to take advantage of appropriate solutions• Ensure appropriate PMX briefing and negotiation process followed to deliver best outcomes• Expert understanding and working knowledge of Australian media landscape• Experience across the following Office platforms: Word, PowerPoint and Excel• Have a full understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion• Strong experience of buying across MTV, RTV and STV with a strong track record of delivering against goals• Experience of buying across all offline media, digital buying experience beneficialSalary: $80,000 - $100,000 packageInvestment Director (aka: Activations Director)Client Partner• Work with Client Leads to identify client objectives / positioning and proactively develop solutions which assist in transforming our client relationships by providing genuine value creation.• Responsible for client leadership on investment approaches, partnerships and landscape opportunities and the overall delivery of client KPIs and campaign delivery.• Drive proactive recommendations that solve client business goals.• Sets the framework for investment approachesProduct Leader• Champion the Publicis product offerings and when/where are they best deployed, delivering on diversified revenue targets.• Be familiar with PMX deals and manage the implementation for clients.• Keep abreast of market updates, how they impact clients and update Investment approach/propositions accordinglyMedia Partner• Maintain strong and genuine relationships with media.• Ensure media are treated as partners and work collaboratively with them to deliver client objectives.• Champion strong and genuine relationships with media.• Bring Media partners along the client journey discussing topline client objectivesSalary 100,000 - $130,000 package• All of the above roles require a relevant tertiary qualification with 2 or more years' experience in a similar role OR a minimum of 5 years relevant work experience in lieu of qualification.
The Digital Director oversees the Partnerships digital strategy and go to market approach and ensures the successful activation of clients' investments. This position requires a strong leader with proven experience managing teams, juggling multiple high level projects at one time, researching and justifying digital partner selection and developing and negotiating multi-faceted media and marketing partnerships. As the digital lead for your clients, you drive collaboration, excellence and quality of product across all digital channels to deliver the most strategic, holistic and integrated investment solutions.Directors must think strategically and work collaboratively with other Partnerships disciplines and with client team leaders in Client Advice & Management, Strategy, Connections Design and SBUs to create implementation recommendations that deliver on client strategic goals and business objectives. You maintain excellent relationships with each of the SBUs, proactively collaborating to drive innovation and uptake of each service across your client portfolio.ROLES AND RESPONSIBILITIES ClientCollaborates with Strategy, Connections Design and Client Advice & Management teams to ensure alignment with and delivery against client KPIs Leads digital negotiation strategy on major client negotiations and activations in conjunction with the CPMO in order to deliver improved product and outcomes YOYMaintains, develops and grows relationships with appropriate client level contactsCommunicates with clients for digital marketplace intelligence, implementation planning, negotiation and partnership needs and takes ultimate accountability for team's day-to-day responsibilities InternalPromotes an open working environment where opinions, views and ideas can be shared Oversees the development of digital go to market strategy, implementation recommendations and POVs Guides and provides digital leadership for the execution of media negotiations managed by the teamWorks with the CPMO to develop digital cost benchmarks between campaigns and clients to drive value across client baseDevelops and implements best practices, processes and templates for the Investment Partnership teams in conjunction with the Investment Partnership leadership teamManages and oversees Investment Partnership team's digital outputDevelops opportunities to streamline and automate, creating efficiencies to free up time for creativity Partners with other Partnerships leads to ensure consistency and best practices are implemented across digital channelsParticipates in digital partner selection recommendations and justification designed to deliver on client KPI's using data, analytics and multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency Oversees and provides direction to the Investment Partnership Managers / Directors on digital implementation planning and buying across all channelsNew BusinessParticipates in new business development and presentationsPrepares RFP responses Develops costs for pricing exercises
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attach_money attach_money Salary not specified work_outline work_outline Full time position, Permanent position calendar_today calendar_today Closes 15 May 2024, 12:00 AM #J-18808-Ljbffr