About Us The G'day Group is one of Australia's leading and fastest growing tourism companies. With 300+ properties, and a portfolio that spans from holiday parks to some of Australia's most iconic and internationally renowned properties, we are the largest regional accommodation group in Australia. The business has an enviable portfolio of brands, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G'day Parks) and 210,000+ Rewards Program customers (G'day Rewards). This is a fantastic opportunity to grow your career within one of Australia's biggest and most progressive tourism marketing teams, with benefits that include flexible working arrangements, well-being initiatives, training and a fantastic workplace culture. With a new CMO and expanding Marketing team, it's an exciting time to be part of the G'day journey. The Role The CRM Marketing Lead will leverage their creative and analytical skills to establish a future vision for campaign automation through the best-in-class platform, Salesforce Marketing Cloud (SFMC) This role will be responsible for: Develop the campaign strategy for Discovery Parks & Resorts lifecycle programs Leverage insights for improved conversion within key markets Ideating, writing and executing seamless and effective customer journeys Audience management / segmentation and campaign optimisation You will be creative, strategic, agile and customer first, with proven experience in using data to drive innovative campaigns that deliver conversion and retention uplift. This role will require you to; Working closely with Loyalty team to develop, write and execute CRM strategies through different touchpoints to drive engagement through acquisition and retention strategies Develop, refine and drive the CRM roadmap, strategy and lead the customer lifecycle program aligned to business goals through data from customer insight, segmentation, analytics and purchase behaviour End-to-end development and execution of email campaigns, including the management of campaign sales and post campaign analysis- communicate best practices and results to the business Be the owner of customer metrics, continuously reviewing and analysing to share with the business and drive KPIs - retention and churn metrics, lifetime spend, purchase frequency, transaction value, first/second/multiple purchase behaviour, product purchase (pre and post) insight. Prepare reporting to share our weekly/monthly/quarterly insights to the leadership team Develop test plans and seek ways to improve the customer journey Implement best practise methodologies and process when building email templates and campaigns, utilising personalisation, dynamic content and relevant tracking mechanisms Work collaboratively with the brand managers & broader marketing team (content, social, design) to support the execution and experiment with different content to drive business and customer results Taking a data driven approach using platform, product and customer insights to formulate hypotheses, develop marketing activity and multi-variant testing to drive growth Develop a deep understanding of customer segments, their triggers/barriers, needs/wants, specific journeys and how to best add value to their experience throughout every stage of their journey Demonstrate understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security Development of customer journeys and marketing automation Your Experience You will have a Bachelor's degree in Marketing or relevant along with a sound technological understanding and ability to operate multiple programs in conjunction with one will have previous working experience using Customer Engagement Platforms (eg Salesforce, Braze, Marketo). To be successful in this role you will have a strategic mindset, strong customer focus and analytical will be resilient, organised and work with pace and accuracy. You will by naturally curious and possess a high level of energy, self-motivation, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders. G'day Group is a dynamic company with an energetic 'market disrupter' reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you. Discover more to life - APPLY NOW! Benefits Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations Leave Policies – Parental leave / Volunteer leave / Study leave Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G'day Rewards membership / Loyalty recognition benefits Our ESG statement The G'day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment. Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential. #J-18808-Ljbffr
