Direct Marketing & CRM (Marketing & Communications)Melbourne, Sydney or Brisbane (re-advertise)About UsAt Oxfam Australia, we believe all lives are equal and no-one should live in poverty. We are a member of Oxfam International, a global confederation working with partners and local communities in 87 countries.Would you like to join this global movement of people working together to eliminate the inequalities that keep people in poverty?We are currently seeking an enthusiastic and committed person to fill the role of Head of Direct Marketing.Why you will love working at OxfamAs part of the Direct Marketing team, you will use your skills, qualifications, lived experience and initiative to tackle inequality and fight poverty. Yes, you read that right, lived experience and initiative, because it is not all about key selection criteria.Research shows that women will only apply for a job if they meet 100% of the selection criteria, while men will apply if they meet an average of 60%. We understand that life teaches us so much, so if you don't meet all the criteria but just know that you have what it takes, then please apply.Are you re-entering the workforce after a career break? Don't worry! We are looking for people with a fire in their belly and a commitment to ending poverty. As long as you know your subject matter, we can teach you the other stuff and show you what's happened while you were away.The RoleThe Head of Direct Marketing is accountable for the performance of Oxfam Australia's portfolio of mass fundraising initiatives spanning multiple segments, products, campaigns and channels that inspire initial and continued support of our work. In taking a strategic and "Supporter First" approach, the position ensures that fundraising activities achieve the right balance in driving annual net revenue; long-term supporter loyalty; and appropriate overarching levels of ROI.The position also works cross-functionally to ensure that fundraising campaigns are aligned to the OAU strategy; meet the high ethical standards that Oxfam sets and that communications accurately reflect the work of the Agency and the context in which we operate.The position leads the Direct Marketing unit with direct reporting being a Direct Marketing Manager, a Gift in Wills Manager and a Special Supporter Coordinator. The position is responsible for the strategy and operational plan that drives engagement and financial support from Direct Marketing offers, appeals, regular giving, middle donor segments and bequests.A little about you (the key selection criteria)To be successful in this role you will have:Leadership and people management: Demonstrated experience managing, inspiring, and supporting high-performing and diverse teams, with the ability to lead, support and coach direct reports through complexity and ambiguity.Campaigns and strategy: Demonstrated experience in development, implementation and oversight of highly effective direct marketing campaigns which are values aligned, in a fundraising context.Analysis and insights: Extensive experience in using and analysing data, customer insights, customer segmentation and market analysis to deliver on strategic goals.Budgets: Demonstrated experience managing and navigating complex budgets to deliver results in a cost-effective way.Interpersonal skills: High degree of emotional intelligence and humility, and ability to build relationships with a range of stakeholders – incl. individual contributors, subject matter experts and specialised teams – as a key collaborator.Communication: Exceptional written and verbal communication skills.We can offer youA base salary of $132,147.72 plus superannuation, superior leave benefits and access to generous non-for-profit salary packaging program (up to $18,450 of your salary tax-free).The opportunity to use your talents and expertise to make a positive impact around the world.We value flexibility and seek to support our people to work in ways that meet their work/life commitments and support their wellbeing.Cultural leave.Superannuation matching.Our culture is shaped by our values, which reinforce what we care about and how we do things, not just what we do. Our five core values of Accountability, Empowerment, Equality, Inclusiveness and Sustainability drive everything we do at Oxfam.Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct. We are committed to promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. Therefore, our people are required to comply with the One Oxfam Child Safeguarding and Protection from Sexual Exploitation and Abuse policies and sign the Oxfam Australia Child Safeguarding and One Oxfam Employee Codes of Conduct.How to ApplyComplete the online application form, then, as three separate documents, upload:a cover letter that tells us why you want to join Oxfam Australia, and how your professional history and lived experience makes you the right candidate.your CV.your response to the selection criteria outlined in the advertisement.Applications close on Wednesday, 30 October 2024.Our people are at the heart of everything we do. We care deeply about creating a safe and inclusive workplace where our people feel valued, respected and empowered. We are committed to providing equal opportunities and encourage applicants with personal experience of the forms of injustice we seek to address to apply for opportunities at Oxfam Australia.Applicants will be required to show proof of their right to work in Australia with the subject to satisfactory pre-employment checks which include Police Checks and Misconduct Disclosure Scheme check outcomes prior to commencement. Pre-employment checks are not used by Oxfam Australia to prevent any applicant from applying for this position. Each application will be considered on its merits.We give priority to protecting the health, safety and wellbeing of our people, supporters, and the communities we work with. If successful you may be required to provide evidence of your COVID-19 vaccination or approved medical contraindication prior to commencing employment with Oxfam Australia.
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