Digital & Search Marketing (Marketing & Communications)KIVARI is an exciting and growing company inviting applications for a Head of Digital.About Us: KIVARI is a leading contemporary Women's wear Brand that delivers products designed with heart, personality, and integrity. Founded in 2014, KIVARI is on track for successful growth through its journey to expand its global footprint through Retail, E-Commerce, and Wholesale channels.About You: A dynamic and strategic leader, you excel at driving online presence, digital strategy, and technology innovations. You bring a unique combination of technical expertise, leadership skills, and creative vision.Responsibilities:Provide digital and strategy leadershipDevelop and implement a multi-channel digital strategy to drive traffic to both the website and boutiquesManage all digital channels, including paid social, SEO/SEM, programmatic, and content marketingManage external agencies to drive best performance in advertisingCollaborate with the creative team to produce engaging digital campaigns that align with brand objectivesMonitor and optimize digital campaigns to ensure performance meets business targets and KPIsDrive local store traffic through digital marketing efforts, ensuring a balance between online and offline growthDevelop and implement a CRM strategy to enhance customer retention, engagement, and acquisitionPersonalize communication using customer data through channels like email, SMS, and loyalty programsBuild targeted marketing activities for specific customer segments to enhance repurchase rates and loyaltyDrive the growth of customer value through CRM initiativesManage the Customer Data Platform (CDP) to deliver insights for personalized customer programsDesign and execute an end-to-end e-commerce strategy, enhancing the omnichannel experience from online to in-storeOptimize the online shopping experience by improving website functionality, customer engagement, and conversion ratesIntroduce new features on the e-commerce platform, such as product bundles, upselling, cross-selling, and wish listsEnsure excellence in product presentation, including pricing, content, and imagery to boost engagement and salesOversee the project lifecycle of e-commerce initiatives, from planning through implementationConduct real-time reviews of all performance metrics across digital channels and e-commerce platformsProvide detailed reports on campaign performance, conversion rates, customer behavior, and other key metricsAnalyze data to make recommendations for optimizing e-commerce and digital marketing strategiesDevelop and implement a comprehensive digital strategy that drives growth in online sales and brand engagementCollaborate with product, merchandising, and marketing teams to integrate digital strategies across all business unitsQualifications:7-10 years in digital marketing, with a focus on e-commerceProven ability to develop and execute digital marketing strategies that drive growthStrong data-driven marketing skills, with the ability to analyze and act on complex dataHistory of optimizing paid media, boosting customer retention, and improving conversion ratesCreative thinker with experience in growth hacking and delivering measurable resultsExcellent at explaining strategies to both technical and non-technical stakeholdersSkilled in leading and mentoring digital marketing teams, promoting innovation and collaborationWhat We Offer:An unrivalled opportunity to shape the identity of a globally recognised brandRecognition for your passion, dedication, and hard work through exciting incentives, conferences, and awardsA thriving team culture that fosters collaboration, innovation, and excellenceCompetitive salary and comprehensive benefits packageHow to Apply: Ready to bring your strong drive for success to a growing and dynamic team? Apply today by sending your resume, and a cover letter outlining your experience to ****** note that only shortlisted applicants will be contacted.All applications will be treated with strict confidentiality.Join us in shaping the future of style and sustainability at KIVARI!
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