Head Of Customer Segments

Join our vibrant team at GWA, where our rich Australian and New Zealand heritage, technical expertise, and innovative drive combine with our iconic brands to create something truly extraordinary. For over a century, we've been crafting innovative, high-quality products for homes and offices, including market-leading brands like Caroma, Methven and Clark.
As our new
Head of Customer Segments , you will be a pivotal member of our Marketing Leadership team, spearheading the development and execution of strategies that drive the success of our product categories across our core Customer Segments. Your role will involve overseeing category strategies, managing product lifecycles, and ensuring alignment with our overall business objectives. You will collaborate closely with senior leadership and cross-functional teams, including Sales, Supply Chain & Innovation, and Finance, to maximise sales, profitability, and market share.
About the role
Based at our Corporate Head Office in North Sydney, this is a key role which reports directly to the General Manager, Marketing. This is a high-profile role, and some of your core responsibilities will include:
Developing and executing segment strategies that align with GWA's overarching business goals.
Conducting comprehensive market analysis to identify trends, opportunities, and assessments of the competitive landscape.
Establishing both short-term and long-term plans for category growth and development.
Leading, mentoring, and developing a team of senior managers and other members of our Customer Segments team.
Overseeing the entire product lifecycle from concept through to discontinuation for all categories, including ensuring timely and successful product launches in collaboration with product development, supply chain, and sales teams.
Collaboration with our marketing, sales, finance, and supply chain teams to ensure cohesive execution of segment and category strategies.
Providing strategic direction and insights to support overall business initiatives, and leading or participating in cross-functional projects and initiatives.
Utilising customer insights and market research to inform category strategies and decisions.
Collaborating with our customer marketing and brand engagement teams to develop and oversee marketing campaigns and promotions, and evaluate the effectiveness of marketing activities and adjust strategies as needed.
Oversee capital investment towards product development, ensuring forecasted ROI.
Be the marketing champion for regional execution of activities, ensuring alignment with segments and leveraging offerings to deliver impactful customer experiences.
Deliver best-in-class customer and product/brand reviews and recommendations to enhance the overall Customer Experience.
About you
As a strategic leader with a passion for driving category performance, you will have a track record of success in a fast-paced environment as well as:
10+ years of experience in a senior leadership role within category management.
Demonstrated experience in designing and implementing successful segment and category growth strategies.
Extensive experience in category management, including new product development and lifecycle management.
Proven track record in leading customer channel market strategies and activating group brand strategies in local market channels.
Exceptional analytical skills with the ability to identify trends, opportunities, and insights from data.
Strong problem-solving abilities and a forward-thinking approach.
Strategic and commercially mindset with the ability to influence at all levels.
Knowledge of regulations regarding customer information usage.
Experience working with suppliers and customers to build and execute plans.
Background in working with market-leading B2B brands and developing successful programs and campaigns.
Previous experience in a dynamic, fast-paced environment is desirable, as is a Bachelor's degree in Commerce (Marketing/Sales) or Business; Postgraduate studies in Marketing/Business preferred.
About us
At GWA, we're not just a company—we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.
When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.
We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars— We are One Team ,
We are Customer Focused , and
We Care for Each Other —are more than just words; they're our way of life.
What can you expect from us?
Join us on our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth. Take the first step towards an exciting career and become part of a team that's dedicated to delivering exceptional customer experiences and making a real difference in the world. We value passion, potential, and a willingness to learn.
Aside from a supportive and collaborative culture where you'll be set up for success and know that you're making a real difference from day one, we'll offer you:
Hybrid working options
Competitive remuneration and bonus structures
An immersive onboarding program to set you up for success
Opportunities to learn and grow through our Learning & Development programs
Paid parental leave program
'Great Rewards' program - exclusive access to discounts and cashback rewards at your favourite stores
'Bathrooms & More' program - great discounts on a wide range of our products
Volunteer and Community Service Leave
Option to purchase additional annual leave
Opportunity to take advantage of novated leasing options
Health & Wellbeing Services with 24/7 in-app access to medical advice, safety support, and mental healthcare for you and your immediate family members.
Annual flu vaccinations
Medibank Health Insurance - discounts on corporate cover
Ready to apply?
Great! Just click the apply button to build your career with us!
Please note:
You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role.
GWA Group does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
We welcome and encourage applications from people of Aboriginal and Torres Strait Islander descent.
Please note that we are not accepting applications from agencies at this time.
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