At Huxbaby, we're all about creating fashion that's as playful and imaginative as the kids who wear it. Due to growth within the company, we're looking for a Head of Brand and Marketing to help us spread the Huxbaby magic. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing strategies that drive brand awareness, lead generation, and revenue growth. The ideal candidate will have a strong focus on digital strategy and digital advertising performance. This role will be based out of our Head Office in Malvern East. What you will be doing: Lead and implement marketing strategies to put Huxbaby on every parents' radar. Dive into our digital channels—think social media, email, SEO, and digital ads—and find smart ways to grow our audience and increase engagement. Plan and guide the marketing team on collection launches, building hype, etc. Keep a close eye monitoring data - tracking website traffic, conversions, and customer behaviour – analyse marketing performance metrics to make strategic decisions. Collaborate with product, design, and sales teams to dream up exciting campaigns that connect with our audience. Direct on-brand content creation and social media management. Manage brand positioning, ensuring consistency across all communication and marketing, aligning them to the Hux brand DNA. Stay on top of fashion trends and digital innovations, always bringing fresh ideas to the table. Oversee and direct influencer management. Creative direction of content and photoshoots. Lead and mentor the marketing team to bring creative ideas to life! Conduct market research to get closer to the customer and find new growth opportunities. Build a Hux loyalty program that grows engagement. What we are looking for: You have a degree in marketing, management, or similar, but more importantly, you have 7+ years of experience making magic happen in digital marketing (especially in e-commerce and fashion). You're proficient with digital marketing tools and platforms (experience using Klaviyo advantageous). You know how to lead a team, drive results, and bring creative ideas to life. You're as comfortable with data and analytical thinking as you are with creative brainstorming. Whether it's social media, SEO, email marketing, or digital ads, you know how to make each channel work its hardest. You love keeping up with customer behaviour and can tap into what makes our audience tick. Experience in community building and can craft engaging narratives to steer our presence across social channels (Instagram, Facebook, TikTok, Pinterest). You're organised, love multitasking, and aren't afraid of a fast-paced environment. Experience with budget management and financial acumen. Strong communication skills and a love for collaborating to drive teamwork. Most importantly, you're passionate about kids' fashion and excited to help Huxbaby grow. Ready to join the dream team? Please send your CV and a cover letter to . In your cover letter, kindly address the following: Your favourite podcast and why it resonates with you. The most frequently used app on your phone and how it enhances your daily life. Your motivation for joining the Huxbaby team. Top three brands you admire, providing specific examples and reasons. Looking forward to hearing from you!#J-18808-Ljbffr