Head Of Audience Development & Growth

Details of the offer

Who are we?Val Morgan Digital is a suite of thriving media brands powered by communal passion. We believe passion-based communities are the future, and our brands, Fandom, The Latch, POPSUGAR, GameSpot, Tasty, BuzzFeed, and LADbible allow us to cultivate collaboration across all facets of contemporary culture. Val Morgan Digital helps close the loop between Val Morgan Cinema and VMO, providing brands endless opportunities to connect with audiences. The Job:We are looking for our next Head of Audience Development & Growth to drive Val Morgan Digital's email subscriber growth, audience growth, and distribution of content to drive business outcomes.Whilst no two days are the same, the scope of the role consists of:Developing and executing a comprehensive growth strategy to increase email newsletter databaseEstablishing and maintaining audience reporting to assist all stakeholders in driving editorial/commercial outcomesDeveloping distribution strategies for VMD content to drive business outcomes – increase in audience, pageviews, and affiliate revenueDeveloping and driving SEO strategy in a world where AI is changing the way audiences find and consume contentSupporting execution of commercial content campaigns as it relates to email newsletterTesting new concepts, portals and emerging platforms to drive audience growthWorking in collaboration with Director of Social & Platforms to set growth strategy for each platform Who are we looking for?This rare opportunity calls for someone with at least 5 years' experience with a proven track record of growing audience channels – onsite, email, and socials. The ideal candidate will be analytical, organised and collaborative, and will also have:Experience in developing SEO strategies and content strategiesUnderstanding of online culture and what makes content shareableBuilding EDMs and segmenting audiencesExperience with analytics platforms and developing data dashboardsUnderstanding of TikTok, Instagram, Facebook, YouTube, Twitter, and emerging platforms and the content that performs on eachUnderstanding of Gen Z and Millennial audiences and be tapped into latest trends, formats, and platformsMaturity dealing with sources, subjects, colleagues, and trolls Why Val Morgan Digital?Val Morgan Digital is conquering the exciting world of digital publishing and revolutionising the landscape of entertainment, food, tech, women's lifestyle, and more! We reach over 4.8 million passionate Australians per month, making us one of the top 3 online media publishers in the country. Not only will you work with a diverse portfolio of brands, but you'll be a part of a passionate, collaborative, and fun team who loves what they do. But wait, there's more:Flexible working structure to accommodate for work-life balance50c movie tickets and more amazing corporate discounts across retail, healthcare, and bankingWork with a market leader in sustainable digital advertising – we walk the walk when it comes to climate impact!Sleep in or finish early on your birthdayWellbeing & safety support - Sonder access for you and your family!Learn from the best! Career progression and training opportunities Think you're up for it:If you would like to join a cohesive team who are passionate about what they do and have a whole lot of fun along the way, then apply now! While we take a look at your application, get to know us through our various social media channels.


Nominal Salary: To be agreed

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