You will play a pivotal role in driving the company's growth strategy, focusing on user acquisition, engagement, and retention. This role is essential in expanding the brand's presence in the Web3 space, leveraging both Web2 and Web3 marketing tools. You will collaborate closely with the Chief Marketing Officer (CMO) and other departments to execute data-driven marketing campaigns that fuel the company's rapid growth.
This role reports to the CMO and encompasses a range of responsibilities, from strategic planning to performance analysis.
Key Responsibilities: Growth Strategy Development: Develop and implement data-driven strategies to drive user acquisition, engagement, and retention across Web2 and Web3 marketing channels.Campaign Management: Plan, execute, and optimize digital marketing campaigns, including referral and affiliate marketing, to meet KPIs and drive measurable growth.Strategic Partnerships: Identify and manage KOL/influencer and strategic partnerships to amplify growth. Create comprehensive marketing campaigns that resonate with key target audiences.Data Analysis & Reporting: Analyze on-chain and off-chain data to inform marketing strategies, identify behavioral trends, and continuously improve marketing performance.Cross-Functional Collaboration: Work with product, content, and other teams to ensure seamless execution of growth initiatives.Scalable Campaigns: Focus on creating scalable marketing strategies that support the company's long-term growth.Referral and Cohorting Programs: Manage referral programs and conduct user behavior cohorting to improve targeting and segmentation. Requirements: Proven experience in growth marketing, ideally within the crypto or fintech space.Strong understanding of digital marketing channels, attribution models, and performance marketing tools.Experience with data analysis tools such as Mixpanel, Google Analytics, and Looker to assess and optimize campaign performance.Self-starter with the ability to work independently and take ownership of growth initiatives.Excellent communication skills and the ability to work collaboratively in a fast-paced environment.A passion for crypto, DeFi, Memecoins, and Web3 concepts and tools.A hands-on mindset with the ability to experiment, iterate, and drive results.Physical presence in Sydney office is required, 5 days per week. #J-18808-Ljbffr