Go to Market ManagerAbout the RoleThe Go-To-Market Manager will be responsible for the planning and execution of go-to-market strategies for new and existing products, services, and propositions to drive growth and improved customer experience outcomes. The role requires a good understanding of marketing principles, customer needs, the competitive landscape, and the delivery of projects in complex, highly regulated businesses.The role will work with the CX, Marketing & Innovation team, working closely with cross-project teams and operational teams across BVAC (and wider BU's) to drive demand for places in our homes, build the BVAC brand, and support customer experience initiatives – particularly those with a focus on improving conversion and retention.ResponsibilitiesGo-to-market planning & campaignsCompetitor AnalysisCollateral DevelopmentDiscounting and Special OffersReportingCross-business collaborationBrandBudget ManagementSkills & ExperienceBachelor's degree in business preferably with a marketing focusMinimum 5 years experience in marketing roles focused on end-to-end campaign execution, with experience in local area marketing viewed favorablyExperience in aged care or healthcare is desirable, but a background in any highly regulated services business such as health, financial services, telecommunications, energy, or Government will be consideredDemonstrated experience delivering marketing campaigns and programs of workDemonstrated experience working with data, drawing insights, and reportingCultureWe all share the same purpose at Bupa Aged Care: Helping people live longer, healthier, happier lives and making a better world. We take pride in delivering high-quality care with a personal touch. Bupa champions a unique agile culture, one that adapts to your needs as a member of our team. Our focus is not limited to our residents but also your wellbeing and career growth. We aim to support you with the tools you need to achieve a fulfilling career.
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