Global Head of Marketing | Fast-Growing B2B Company | Scale Up to $250m+Excellent salary + extras + performance bonus.
Autonomy to build a world-class digital marketing operationGlobal marketing program to support international growthHigh-growth company with proven strategy and significant budgetMake your mark on a fast-growing company.
New role due to business growth.
Preferred location Perth (will consider alternate arrangement for exceptional candidate).
The Opportunity Join our team as Head of Marketing.
This is a new role created due to company growth.
You will lead our Marketing team and be responsible for building a world-class digital marketing operation with global reach for our B2B engineered products business.
The Role You will lead our Marketing team with the mission to build a world-class digital marketing operation with global reach.
You will be responsible for creating a high-performance digital lead generation machine that creates the deal pipeline required for our sales teams.
You will develop our brand into the dominant global leader in our market niche.
Key responsibilities include:
Lead & manage teamBrand positioning (company, division, product)Content, website & socialDigital campaigns & nurture (incl sales integration)Marketing tech stack (incl CRM optimisation)Performance analysis & optimisationBudget management & optimisationEmployer brand incl content & nurture for talent pool programMarketing integration of bolt-on acquisitionsA major transformation is required to take our marketing to the next level.
Our brand positioning must evolve from local Australian supplier to the global leader in our niche market.
Over 40% of our sales are international, and we plan to increase this significantly.
The key initiatives will likely be something like this in the first 12-18 months:
Build A-player teamMarketing strategy (year 1/2/3, integrated with company's Strategic Plan)Brand positioning (Beaver, Slurryflex, Abrasiguard, Defender, SlurryIQ)New website (multi-language, multi-country, dynamic content to unique visitor)Update product marketing & sales collateral (to match new brand positioning)Build funnels (digital ads, email, remarketing, content streams, sales integration, etc)Replicate funnels for global reach (by region, language)Review and upgrade marketing tech stackOur preferred location for this role is our Perth Head Office.
We will consider alternate arrangements including regular travel to Perth (min 1wk/mth) for an exceptional candidate.
You will need to build out your team (likely 6-8 in 12 months, 15-20 in medium-term).
About You We are looking for a Marketing Leader who wants the autonomy to build a high-performance digital marketing machine with global reach.
You will be competitive, focused, and driven by winning.
You will have a high-performance mindset with a strong focus on driving revenue.
You will be analytical and use logic and data to drive decision-making.
Experience required includes:
10+ years relevant experiencePreviously setup or grown high-performance digital marketing teamTrack record of delivering outstanding revenue outcomes through digital marketingIdeally – experience with niche B2B audiences and highly segmented targetingThe Business Beaver is a privately owned, entrepreneurial company led by Josh Beaver.
Its main business specialises in the design and manufacture of mineral process technology for the mining industry.
The business is investing heavily in technology to create a fully digital workflow.
Why Join Us? This is an outstanding opportunity to build a world-class digital marketing operation and drive the global expansion of an Australian success story.
Key reasons to join us are:
Autonomy – full ownership of building a world-class digital marketing operationGlobal scope – roll-out globally to target regionsHigh-performance team – work with motivated A-playersHigh impact role – success critical to business achieving its goalsReward – be well rewarded for out-performance by private ownerTo apply for the role please submit your resume and cover letter via the link.
#J-18808-Ljbffr