General/Business Unit Manager (CEO & General Management) Full time Founded in 1910, the Motor Traders' Association of New South Wales (MTA NSW) is an employers' association dedicated to representing owners and business principals in the NSW automotive industry. Our mission extends beyond representation; we are catalysts for progress within the automotive sector.
Role Overview: We are seeking an experienced and dynamic General Manager of Marketing to lead our marketing function. This key role requires a strategic thinker who can manage a diverse portfolio of responsibilities, including membership growth, RTO marketing, all communication initiatives, developing marketing strategies, and team leadership.
As the General Manager of Marketing, you will oversee the MTA NSW Group's brand and marketing strategies to ensure long-term growth and profitability. This role is crucial in enhancing the organisation's market presence and continued success, and requires:
Leadership: Guide, develop, and inspire your team, ensuring they meet departmental goals and perform at their best. Provide clear direction to foster accountability and professional development.
Strategy and Planning: Collaborate with the CEO, Management Team, and key stakeholders to design and implement annual marketing programs across consumer, business, digital, events, and content channels. Identify new growth opportunities and develop value-adding, revenue-generating initiatives.
Strategic Marketing Programs: Develop and implement marketing strategies that align with our organisation's mission and objectives, ensuring consistency across service areas. Enhance MTA NSW Group's brand reputation and drive business growth across all areas.
Brand Ownership: Develop brand strategies that strengthen MTA NSW Group's position in key markets. Align marketing initiatives with the brand's identity to drive impactful engagement.
Stakeholder Engagement: Build and maintain strong relationships with internal and external stakeholders to support business objectives. Research and pursue applicable grant funding opportunities from Local, State, and Federal Governments.
Customer Analysis and Reporting: Oversee the analysis of customer behaviour, metrics, and insights across digital channels (website, app, email, and social media). Leverage this data to shape marketing strategies and enhance customer experiences.
Website Content: Ensure website content is well-planned and managed to enhance user experience, drive engagement, and increase sales.
Budget Management: Work closely with Finance and stakeholders to develop and manage the marketing budget, ensuring efficient use of resources, including agency expenditure.
Minimum Requirements: Bachelor's degree in marketing or a related field. Proven expertise in customer strategy and long-term planning (15+ years). Previous leadership/management experience (5+ years). Extensive experience within marketing, customer, and/or retail environments, with strong professional networks. Demonstrated success in driving commercial growth and identifying expansion opportunities. Exceptional collaboration and co-creation skills. Ability to use customer insights to inform strategy and develop robust business cases. Strong influencing skills, with the ability to clearly communicate ideas. Experience working in a fast-paced, agile environment. Self-motivated, highly organised, and able to work independently. A background in the automotive industry is beneficial but not essential. What We Offer: A supportive work environment. A culture of development and recognition—we want our people to thrive! Modern office with onsite parking. An opportunity to bring your energy, enthusiasm, and innovation at an exciting time. An attractive remuneration package, aligned with your qualifications and experience, will be negotiated to secure the right candidate for this exceptional opportunity. Impact and Values: At MTA NSW, our values of integrity, innovation, and collaboration are at the core of everything we do. As General Manager of Marketing, you will have the opportunity to influence the future of the automotive industry in NSW, ensuring our organisation continues to thrive and grow.
How to Apply: Please submit your CV and cover letter detailing your relevant experience and how you align with our values. Only applicants that meet the required experience will be shortlisted.
Applications close on 16 November 2024. Successful candidates will be contacted for an initial interview.
You must be an Australian citizen or Permanent Resident with full working rights to be considered for this role.
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