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The Position
The Chief Marketing Officer (CMO) delivers visionary leadership and management of operational performance of the Marketing, Future Students and Admissions Directorate, ensuring objectives and activities align with the strategic priorities of the Division and whole of University. With an ambitious growth agenda, the CMO will drive measurable outcomes utilising data for informed decision making and positioning the organisation for ongoing sustainability and growth.
This role is a key member of the University's leadership team and reports to the Deputy Vice Chancellor, Services and Resources. Delivering best practice marketing and student recruitment services along with the leadership of branding strategies form key components of the role. Critically, the CMO will collaborate with a range of internal and external stakeholders and provide high quality strategic advice to University Executive and committees.
The successful candidate will drive a culture of innovation, quality and performance in this results-oriented role. The University seeks to advance and reinforce the University's brand, relevance and attraction to prospective students, internationally and domestically. With a strategic mindset, the CMO will be an experienced marketing and student portfolio leader bringing strong relationship management and interpersonal skills. The ability to gain the confidence of key stakeholders across the University will be a key requirement. An understanding and knowledge of current policy imperatives in higher education will be important in addition to excellent operational leadership skills.
A personal alignment with the University's core values of excellence; authenticity; integrity and respect will be key. Experience in university leadership is not a prerequisite, however a background in a complex service delivery environment will be required.
The Organisation
As Australia's only university established to focus on the issues of Northern Australia and the Tropics worldwide, JCU is dedicated to helping the world's tropical regions to prosper through graduates and discoveries that make a difference. Ranked in the top 2% of tertiary institutions in the world (ARWU) and with international renown for its excellence in teaching and learning, the University has over 22,000 students and 5,000 staff across campuses in Townsville, Cairns, Singapore and Brisbane, with additional study centres in Mackay, Mount Isa and Thursday Island. JCU proudly boasts one of the highest full-time employment rates for undergraduates immediately following graduation and holds a 5 Star ranking for full time employment, median graduate salary, student teacher ratio and social equity (Good Universities Guide 2024).
For more information on James Cook University visit:
https://www.jcu.edu.au/
To obtain more information about the role, visit:
https://futureleadership.com.au/your-career/opportunities/
To apply
- Please click on "Quick Apply" using reference
JCUcmo1124 , addressing your cover letter and resume to Andrew Norton or Sharyn Gowans of Future Leadership, or call 1300 347 437 or +61 3 9016 6000 for further information.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
How many years' experience do you have as a Chief Marketing Officer?
Do you have experience in a role which requires relationship management experience?
How many years' experience do you have in digital marketing?
How many years' experience do you have in market research?
How much notice are you required to give your current employer?
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