Earned Travel & Consumer Account Director

Agency: Red Agency
Job Description Summary: Responsible for leadership and overall management of the Client relationship one or multiple accounts.
Primary contact to the Client's senior marketing team.
Drives long-term business growth targets and has accountability for the budget and planning.
Typically reports to Group Account Director.
ABOUT HAVAS Red We are HAVAS global, earned-first agency that puts cultural clout, creative magic and strategic insight at the heart of everything we do.
We help brands become part of consumer conversation by thinking big, different and bold, with attention-grabbing creative driven by strategic cultural insight that is authentic, engaging, entertaining, informative and provocative.
As a global network with over 30 offices worldwide, we pride ourselves on our borderless thinking that transcends market, channel and discipline.
From content to social to experiential to influence to editorial, our work delivers on every level.
The pride we have in our work goes hand in hand with a culture that's passionate, vibrant and bloody good fun.
We believe that people are our most vital asset because they are different.
Different to one another and different to the norm.
Diverse perspectives fuel our curiosity and fresh thinking.
THE ROLE HAVAS Red Sydney is hiring an Account Director to work across some of the agency's largest accounts.
This is an opportunity for someone with a passion for all things culture and travel to join our team to look after some of the biggest brands in the country, and the world!
As part of the Consumer and Brand Team, the Account Director works closely with the Head of Consumer & Brand, Client Services Director and Senior Account Director to deliver the best quality work across a suite of clients, including major travel brands, exciting destinations, well-known lifestyle and consumer brands and famous beverage clients.
For this role, you will have your finger on the pulse of the latest travel and lifestyle trends and know what it takes to create a great story.
You will be running a talented team to deliver work that makes our clients famous.
You'll also work across HAVAS Red's alcohol portfolio, running some of the coolest projects this year – from major sporting events to major music events and festivals.
We need a self-starter, someone who is a can-do operator, can spot a good, earned story, and who has close media contacts.
In addition, you will have the skills and knowledge to demonstrate autonomy, authoritative judgement, adaptability and responsibility as an expert and teacher.
This position reports to the Client Services Director and Senior Account Director which they will work with on a regular basis and requires accountability for personal and team outputs and outcomes.
We encourage people from diverse backgrounds, identities, beliefs, age and abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us.
We look forward to meeting you.
KEY RESPONSIBILITIES Be the wow factor for clients.In consultation with the senior lead – own client programs, projects and/or events and ensure the quality of work meets clients' objectives in the most effective manner.Own and drive strong relationships with multiple levels within the client base, ensuring regular visibility with key contacts.Know each client's objectives, perspectives, issues and requirements.Develop sound communications strategies, creative executions, accurate budgets and timelines with input from the team, reviewing their contributions and coaching them to develop their skills.Develop project/program KPIs in conjunction with the team, ensure these are being met and manage client expectations.Manage workflow by delegating and monitoring work, gathering resources, implementing productivity standards, resolving problems and implementing new procedures as required.Achieve high levels of client satisfaction, driving and motivating team members to provide superior service whilst maintaining agency profitability.Develop and grow each client account financially both within the current program and beyond.Bring your Black Book of media and influencer contacts.
Build HAVAS Red's relationships with senior media and influential contacts in all relevant fields.Have a deep knowledge of Australian lifestyle, politics, news media and social influencers and set the standard for best practice with your team.Monitor media for potential client relevant issues and provide analysis and counsel to clients.Monitor client media strategies and ensure they are integrated and aligned and delivering against KPIs.Ensure team members are communicating and interacting with media contacts on a regular basis and set the standard for earned best practice.Take responsibility for high standard of writing, spelling and grammar in all copywriting.Provide well-constructed feedback to team members so they can improve their writing skills.Write highly newsworthy communications materials.Be an event manager extraordinaire.
Counsel team members to determine if an event is the best strategic option for the client and help manage client expectations.Ensure we run events for clients to high standards, meeting or exceeding client expectations.Oversee timely presentation of post-event reports and content such as photography and videos.Be a culture driver.
Be a driving force for culture within the agency; share your knowledge of culture (youth culture, subculture, internet culture), trends and audiences to fuel culturally meaningful ideas and insights.Help cultivate an inclusive, collaborative and progressive environment to allow creativity to flourish at HAVAS Red.Be a force for positive and approachable creativity, contribute creatively to projects, new business and campaign development.Bring ideas to the table that will push the creative team, the wider agency and our clients into tomorrow.Challenge rigid ways of working to ensure smarter and more effective working.WHAT YOU BRING Skills Manage junior teams allocated to clients.Plan, write and present more complex materials and presentations.Manage complex client engagements.Demonstrate more strategic creativity.Manage media relations, social media activity and events/activations.Develop basic communications plans.Manage allocated budgets ensuring client profitability.Personal Application Uses verbal and non-verbal communication for workplace negotiation.Demonstrates initiative and proactivity.Helps plan and manage team effectiveness.Clearly outlines more complex problems and suggests solutions.Contributes strongly to team effectiveness and culture.Proactively identifies areas for self-development and improvement for other team members.Digital/Social Have a sound understanding of current digital channels and social media as marketing tools.Proactively sell-in #RedSocial to clients and prospects.Work with #RedSocial to ensure all client social and digital strategies are best in class, integrated and aligned.Ensure social and digital programs are expertly implemented and deliver against agreed KPIs.Issues and Crisis Management Anticipate potential issues which may affect clients.Develop client issues and crisis management plans as required.Budgeting and Financial Management Develop accurate client budgets for sign off by the senior lead.Oversee the deployment of resources to deliver programs and projects in an effective and profitable manner.Oversee account teams' time to ensure it is appropriate and in line with capacity estimates.Manage client expectations when addressing any over or under servicing issues.Maintain accurate and up to date forecasts in the revenue tracker.People Management Set and monitor the achievement of high-performance benchmarks and a positive and proactive attitude.Present strong leadership qualities to all staff, moving towards the achievement of HAVAS Red philosophy, mission, strategy and performance against benchmarks and objectives.Develop direct reports through on-the-job mentoring, regular meetings, internal and external training opportunities and effective implementation of HAVAS Red performance review program, and ensure they meet their KPIs.Assist in sourcing and recruiting new staff members as required.New Business Support senior managers on new business pitches, tenders and proposals including research, brainstorming, drafting case studies, developing media targets and story angles.Confidently present at pitch meetings and tissue sessions as required.Assist in the promotion of the business via media relations (including placing by-lined articles and comments on news of the day) and effective attendance at networking, industry association and awards events.The Basics A degree in Communications, Public Relations or Journalism (or similar) would be great (but not mandatory).Experience and contacts within the Australian media, with key relationships across news, lifestyle, luxury, food and beverage and travel.A minimum of five years full-time in agency or similar experience and proven proficiency to perform tasks required to a high standard.Knowledge Requirements This position requires specific and in-depth theoretical and technical knowledge of:
The communications industry, theories and practice.Australian politics, society, news, media, influencers and social media.The agency's clients, their industry sectors, customers and stakeholders/key influencers.The legal and ethical behavioural expectations of the Australian communication practitioners.Contract Type: Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
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