Company Description
Raffles is a brand among the Accor group. In most of its locations, Raffles has a long history of making the most of major landmarks, embedded in the local heritage of each country. Raffles Hotels create a well-balanced bridge between local communities, heritage, and the environment. Through the Raffles brands, the historical buildings enjoy a new life thanks to renovations that helped create refreshed luxurious accommodations that benefit from a better sustainable performance thanks to their new eco-design. These sensitive, high-quality, and sustainable repairs and enhancements are provided by the brand in areas of high historic significance.
Job Description
As Director of Sales & Marketing, your key responsibilities are to architect and steer hotel sales and marketing strategies into a new era of growth and innovation. This senior role demands a blend of visionary leadership, strategic marketing genius, and sales expertise, poised to elevate our brand and drive revenue. The ideal candidate will possess a track record of crafting winning strategies, inspiring teams, and forging solid relationships with customers and partners alike.
What you will be doing: You will be responsible for overseeing commercial strategies for the hotel. Your goal is managing the asset by connecting strategy and business processes. Business processes should be designed to impact all revenue streams, including focus on Rooms, Catering, Food & Beverage and Marketing.Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel's revenue goals and increase target market share performance.Produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on property leaders and regional support.Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.Work with Commercial Leadership to ensure that pre-opening and Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive market share.Work in conjunction with Brand e-Commerce teams to build & establish hotel B2B marketing, digital marketing, social media, public relations and communications channels. Guide these teams to ensure online hotel content is accurate and effective.Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.Develop and execute departmental expense budget and forecasts.Must be able to train and monitor the group, transient and events contractual, legal and risk agreement practices, establish booking guidelines and pricing expectations, full knowledge of sales and events booking platforms and uphold all company policies and procedures associated with managing these systems.Develop and maintain detailed and real-time knowledge of all competitor and market activity.Responsible for the execution of the Fairmont Sales Incentive Program.Responsible for recruiting and retention of all sales and marketing roles.Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.Liaise with Fairmont Global Sales, regional support and brand teams.Build strong relationships with CVB, community groups/influencers and 3rd party travel partners.High level of engagement with customers from all sales segments.Qualifications
To fulfil this role successfully, you should demonstrate the following minimum qualifications:
Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience.Management Experience (type): Director.Four-year college degree preferred.Minimum Years of Leadership Experience in a Full-Service Hotel: 4 star plus.Ability to travel on short notice and adaptable to schedule changes.Highly professional presentations and communication (oral and written) skills.Proficiency with standard Microsoft Office.Ability to perform critical analysis.It would be helpful in this position for you to demonstrate the following capabilities and distinctions:
Additional/advanced degree coursework in business administration, marketing and communications.Adaptable experience with business strategy, business planning, and business plan development.Experience in large matrix organizations.Knowledge of Opera Sales & Catering Software or comparable products.Additional Information
Competencies Good interpersonal skills with ability to communicate with all levels of colleagues.Service oriented with an eye for details.Multicultural awareness and able to work and thrive within a culturally diverse environment.Good presentation and influencing skills.Flexible and able to embrace and respond to change effectively.Ability to work independently and has good initiative under dynamic environment.Self-motivated and energetic.Leads to constantly improve the guest and colleague service experience.Leadership skills required – collaborative, enabling, and entrepreneurial.Demonstrates sophistication, humbleness, personality, charisma, confidence, professional etiquette and competencies.
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