Job Description
Exciting permanent opportunity to join BT
Established career path and progression opportunities
Location - Barangaroo, Sydney
How will I help?
If you thrive on designing effective product marketing, executing strategic communications, and stakeholder collaboration, this is the role for you.
As the Director Marketing & Communications, you will lead BT's Marketing and Communications team in the design, execution, and measurement of the organisation's go-to-market strategy and be responsible for leading an experienced team of marketing professionals across product marketing, communications, sponsorships, events, digital, brand and creative producers. This role is essential for developing and executing the BT marketing and communication strategy to ensure our activity and messaging is clear and impactful in-market along with ensuring our activity is aligned to brand and our strategic growth initiatives.
You'll design and develop end-to-end communications for customers, advisers, and licensees, safeguarding and enhancing our brand. You'll also be responsible for managing key stakeholder relationships across the business including the BT Leadership team, Product, Distribution, Data & Analytics and Project teams. Your expertise in strategic planning, detail orientation, tight deadline and budget management and exceptional writing skills will be critical to deliver top-tier marketing presence and communications across various channels (including eDM, social, conferences, sponsorship and digital).
In this role, you will also closely collaborate with Westpac Group Corporate Affairs, aligning to programmatic activity for the BT CEO Office and to protect reputation. You will be responsible for crafting innovative and go to market strategies, strategic communications, offering expert advice on emerging issues, managing crises, and engaging stakeholders to drive positive communications.
Key Accountabilities:
Develop and clearly articulate an annual Marketing and Communications strategy positioning the BT value proposition, messaging, go-to-market strategy and the rollout of existing products and features, with a focus on maximising value from digital and traditional media considering segmentation mix and market dynamics.
The use of data driven insights to create metrics to measure and report on the success of all marketing activities.
Own the BT communications centre of excellence including but not limited to the creation of the communications strategy and framework that reflects the BT Voice in all communications.
Develop and implement an impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
Assess the market, competitors, industry trends and customer needs. You should know your market, competition and customers be able to integrate this information into your product marketing plans.
Collaborating closely with the Distribution team to ensure strong messaging in market and to help drive effective sales results.
Collaborating with the product team and delivery squads to regularly evaluate our proposition in market, offering suggestions for improvement or future growth.
Develop holistic communication strategies and plans to address business needs, projects, product changes, or regulatory initiatives.
Align communications with business strategy, brand strategy, campaigns, and project objectives.
Collaborate with Westpac Group Corporate Affairs to ensure the CEO Office is protected reputationally, both with internal employees and externally in-market, escalating issues and keeping Corporate Affairs across all activities.
Consider the impact on all customer groups (licensees, advisers, clients) and devise key messages and select channels to optimise effectiveness and impact.
Manage internal and external suppliers to execute tasks, such as internal studio and mail house.
Comply with risk management frameworks.
What's in it for me?
This is a highly visible role that will have exposure across the broader BT business and Westpac Group, working closely with the BT LT, Finance, Technology, Legal, Risk, Group Tax, Governance, and Operations along with the Trustee and Funds Boards. In this role, you will expand your professional network and further develop your already advanced business acumen.
On a personal level, whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.
What do I need?
In-depth sector expertise and understanding of B2B channel marketing in a leadership role.
Demonstrated experience in financial services, with a strong understanding of licensee, adviser, employer, and member audiences.
Demonstrated people leadership experience.
Proven track record in creating marketing / Communication strategies.
Understand key business metrics, operations, and drivers that impact your team and stakeholders.
Exceptional written communication skills with the ability to simplify complex, technical information.
Excellent verbal communication and relationship management skills to negotiate the best outcomes for customers.
Strong organisational skills with a proven ability to implement initiatives and deliver results.
Self-motivated and capable of working autonomously.
Innovative and creative thinker with a continuous improvement mentality.
Degree in Marketing or Communications.
What's it like to work there?
At the Westpac Group, we're building a simpler, stronger bank, A bank that is here to help Australians succeed - this means helping our people, customers and communities to prosper and grow. We've been helping for over 200 years and our values help build on everything that's great about us - and change the bits that aren't.
How do I apply?
Start here. Just click on the APPLY button.
At Westpac, we're all about creating a supportive culture and ensuring our workplaces, branches, products, and services are accessible and inclusive for everyone-our customers, employees, and the wider community. If you're interested in discussing workplace flexibility, please feel free to mention it in your application.
We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, veterans and reservists, and Indigenous Australians to apply. If you have questions about the recruitment process, please email ******.
Do you need reasonable adjustments during the recruitment process?
We can provide reasonable adjustments for individuals with disability and/or neurodiversity. If you require an adjustment to be made during the recruitment process at any stage, please email ******.
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