Marketing Technology Manager - Audience and Measurement
4 days ago
Pay: Competitive
Employment type: Full-Time
Job Description
Req#: DYFNN
Our purpose and Values TPG Telecom is home to some of Australia's most-loved brands including Vodafone, TPG, iiNet, AAPT, Internode, Lebara and felix. We own and operate nationwide mobile and fixed networks that are connecting Australia for the better. It's why our purpose is to build meaningful relationships and support vibrant, connected communities. We believe that together we are unstoppable, we step up and own what we do, we challenge ourselves to find a simpler, fresher way and we are hungry, curious and brave.
Role Purpose
Our vision in the Martech and Decisioning team is to create data-driven ecosystems (platforms, tools, and processes) that will help us deliver a best in-class experience for our customers and prospects. We are looking for a passionate Martech Manager - Audience & Measurement to join our growing team and play a pivotal role in unlocking the full potential of our Martech and AdTech stack. With a focus on Audience and Measurement, you will be instrumental in shaping our marketing technology roadmap and driving the delivery of impactful initiatives to enhance audience insights and our marketing effectiveness. This role offers a unique opportunity to collaborate with a talented team and contribute to our strategic direction to make a real difference in our ability to reach and engage our audiences. If you're a passionate Martech professional with a strategic mind, a knack for project execution, and a desire to be at the forefront of marketing technology advancements, we encourage you to apply!
Responsibilities
Develop and execute strategies to optimize our Audience & Measurement capabilities, considering factors such as platform best practices, emerging market trends, channel effectiveness and key business KPIs.
Leverage your deep knowledge of Marketing technology tools, platforms and systems to recommend and implement solutions that enhance marketing capabilities and drive efficiencies.
Design and support implementation of data collection strategies, across both website and app analytics, to enhance our Audience & Measurement capabilities.
Define and segment target audiences for paid advertising based on key data points.
Manage and develop the integration of marketing data from various sources, such as CRM systems, customer data platforms, marketing automation platforms, and analytics tools.
Collaborate effectively with cross-functional teams, including marketing and digital to align marketing technology initiatives with business goals.
Develop and implement data governance practices to ensure data accuracy, consistency, and compliance with privacy regulations.
About you
Minimum Bachelor's or master's degree in marketing, Computer Science, Engineering or Artificial Intelligence, or related field.
A highly technical, hands-on, motivated, and collaborative individual with exceptional communication skills and proven experience working with diverse teams of technical architects, business users and IT teams.
Strong knowledge of marketing and advertising technology landscape, including DSPs, Ad servers, Digital Analytics & tools, Tag Management, Customer data platforms, and Content management systems.
Experience with Google Marketing Platform suite, GCP, BigQuery, Looker Studio, Tealium and Segment is highly regarded.
Proficient in data management and integration, with experience in data governance and privacy regulations.
Proven ability to manage complex projects from inception to completion, ensuring adherence to deadlines and budgets through skilled project planning, resource allocation, risk mitigation, and stakeholder management.
Possesses a strong understanding of measurement frameworks, including attribution modelling, incrementality studies, and A/B testing, to effectively measure campaign performance and optimisation strategies.
If you are interested in the role and are thinking that your experiences and skills might only partially meet the requirements, please don't hesitate to apply as every experience is unique and we are certainly keen to hear about yours and how it can help us in our journey.
Benefits and perks
Flexible hybrid way of working (from home and office)
'Stay Connected Mobile' – Access to a free mobile plan
'Stay Connected NBN' – Access to a free NBN 100 plan
'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
Access to TPG Learning Hub platform and internal development opportunities
Access to Corporate Partner Discounts
Bolder and better together! Don't meet every single requirement? We're ok with that. Studies have shown that women and those of underrepresented groups are less likely to apply for roles unless they meet every single criteria. At TPG Telecom we recognise that what may make you different, makes the difference! We're all about enabling every individual to be their authentic selves and creating a place where everybody belongs. If you are excited about this role, but your experience doesn't align perfectly with every qualification in the job description, we encourage you to APPLY NOW regardless. You may just be the right candidate for this or perhaps another similar role with us. We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant. Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.
About the company
TPG Telecom Limited, formerly Vodafone Hutchison Australia Pty Limited and renamed following the merger with TPG, is an Australian telecommunications company.
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