Full-time / Permanent role Hybrid (mix of WFH and in-office) Sydney, Brisbane, Adelaide or Melbourne location preferred. Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, Bonus flexible benefits package and a fantastic team culture spike your interest? AlayaCare is looking for a strong leader and strategic thinker to lead our ANZ Marketing function in a full-time, permanent position.
About AlayaCare AlayaCare is a fast-growing mature SaaS Scale-up with a presence in Australia, Canada and the United States who are revolutionising the way aged and disability care is delivered for service providers. We are driven by our purpose of enabling the care we want our loved ones to receive in the place they call home. We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.
About the role The Marketing Director will be the leading AlayaCare's marketing strategic direction and team for the Australia and New Zealand (ANZ) region. Through the planning, strategy, scoping, and execution of marketing initiatives and campaigns, you will help us to gain awareness of targeted prospects, deepen our relationships with existing clients, and build thought leadership and brand.
You will report to General Manager ANZ and be an integral part of the ANZ Executive Leadership team. You will have an exciting opportunity to nurture a world-class team in a fast-growing company and be able to establish new processes and measurement standards that will support the company's vision to be the market leader within the aged and disability care space.
More specifically, this role will: Set the strategic marketing direction for the ANZ region. Own the ANZ Marketing Team OKRs and budget to ensure we hit our performance targets. Establish a marketing framework each year that will enable local teams to execute and global teams to assist. Lead, support and develop the marketing team to execute on ANZ team objectives while positioning them to achieve their professional development goals by providing direction, mentorship and coaching. Manage and review the performance of ANZ marketing activities utilising data to predict, measure and revise tactics as necessary. Work cross-functionally with Sales, Client Success, Product , Data Operations, Brand/Creative, Product Marketing and North American Marketing teams to ensure geographical alignment. Develop a deep understanding of our industry, customers, prospects and competitive landscape. Support Corporate Social Responsibility goals that will improve internal culture and communications. Be comfortable rolling up your sleeves and leading campaign efforts where required. Explore new opportunities, channels, ideas, partnerships and ways of working that will generate leads, delight our customers or grow our brand. About you You will be a dynamic and creative leader with extensive marketing experience, preferably working with global teams. More specifically you will have:
Minimum of 5+ years of experience in B2B marketing. You're able to think strategically (beyond right now), and synthesize all available information to come up with solutions with impact. You're a strong leader, people love working for you and you bring out the best in them. You have experience building and inspiring high performing teams. Your stakeholder management skills are great and you easily build collaborative relationships with others across teams and jurisdictions. You're great on the tools and have a strong background in strategic campaign development and execution leading to prospect, customer and brand growth. Speaking of tools, you have knowledge of marketing platforms & technologies including HubSpot, Confluence, Asana, Uberflip, and Google Analytics. People are amazed at how organised you are as you can manage multiple projects simultaneously with exceptional attention to detail on all of them. Underpinning your ability to do all of the above you have excellent written and verbal communication skills as well a knack for problem solving and data analytics. Exposure to an aged or disability care organisation or SaaS based environment is an asset, but not essential. What we offer; Competitive salary package including generous company stock for all employees. Flexible hybrid work (from our offices, from home). 5 wellness days off per year to relax and promote mental health. Flexible benefits bonus package of $1250 per year. Company paid parental leave and volunteer leave. Team lunches and events, and health and wellness activities. An open and transparent culture. A chance to make a meaningful difference for clinicians providing care on the front line. A foot in the door to the rapidly expanding home care technology industry. If this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged care sector in Australia and New Zealand.
Better outcomes, better belonging Our team members are unique—like our products and the customer groups that we service.AlayaCareemployees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard. Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and AccessibilitywithinAlayaCare'spolicies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration. If you require accommodation as part of the recruitment and selection process, please reach out to hr-anz@alayacare.com.Please note, we do not accept unsolicited headhunter or agency resumes.
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