Division: Australia Retail
Location: Melbourne
About UsAt ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the RoleAs a Direct Marketing Manager, you will play a pivotal role in the Personalisation business. You will design and implement exceptional digital-first customer journeys and experiences, with a focus on Loyalty Campaigns that engage customers through tailored interactions, promoting ANZ's loyalty offerings.
What will your day look like?As a Direct Marketing Manager, you will have the opportunity to:
Deliver integrated 1-1 below the line personalised experiences.Analyse and segment data to establish key target audiences for campaigns including inclusion and exclusion criteria.Define the customer journey and build out best in class messaging that's relevant for the channel.Develop ongoing test and learn framework across channels to optimise incremental sales, product usage, and retention.Measure, optimise, and stop campaigns based on key performance metrics.Work with creative / production / agencies and partners to develop and productionise campaign messaging.Work with our product owners and capability team to develop and operationalise new personalisation capabilities.Work with product and marketing stakeholders to deliver propositions via personalised channels, leveraging new-to-bank marketing technology and capability, to establish best practice guidelines and frameworks for working.What will you bring?To grow and be successful in this role, you will ideally bring the following:
Data-driven campaign experience including the ability to manage end-to-end design, delivery and management of 1-1 integrated marketing communications which drive customer engagement.Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes.Proficiency in managing digital marketing, website personalisation or targeted marketing.Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation.Excellent communication skills and experience in working with creative agency and in-house partners to develop campaign creative, messaging, ensuring alignment to brand guidelines, tone of voice and strategic objectives.Strong stakeholder management and experience working with a cross functional team to understand existing processes and journeys and deliver to a communication plan within required timeframes. This includes experience working with data and analytics team to enable segmentation and implement trigger-based campaigns.Comprehensive understanding of a range of problem-solving techniques with an ability to multi-task and be highly adaptable to change and ambiguity.A growth mindset, resilient nature, and an ability to cope and support others during uncertainty.Have a curious mindset and continuously test and learn ways to improve communications. This includes reporting on program performance to key stakeholders and facilitating sharing of insights and learnings across ANZ.Experience in financial services would be a bonus.You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.
So why join us?From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.
To find out more about working at ANZ, visit https://www.anz.com.au/careers. You can apply for this role by visiting ANZ Careers and searching for reference number 79587.
Job Posting End Date
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