Newcastle, Newcastle, Maitland & Hunter NSW
Digital & Search Marketing (Marketing & Communications)
Full time
Breast Cancer Trials is a group of world-leading breast cancer doctors and researchers committed to exploring and finding better treatments for people affected by breast cancer.
For over 45 years we have conducted clinical trials research, which has saved the lives of thousands of people affected by breast cancer.
However, our job is not done.
This is an exciting time to join our team, as we embark on an ambitious growth strategy across the organisation which will enable us to do more breast cancer research in the greatest areas of need.
At Breast Cancer Trials, we come to work every day so that no more lives are cut short by breast cancer.
We have an opportunity for a Digital Performance Lead to join our award-winning communications team.
This is a newly developed full-time position and whilst our office is based in Newcastle, we will consider remote working arrangements for the right candidate.
The Digital Performance Lead will drive our digital growth, ensure best practice in digital engagement across multiple channels, and monitor and report on performance analytics.
Reporting to the Communications Manager, key accountabilities will include:
Collaborate with our digital agency partner to implement digital recommendations for our website and digital activities, that raises awareness of our brand and the impact of our research.Manage search engine optimization and marketing, to improve our discoverability and search rankings, including writing articles for our website on key search terms and ensuring backlinks to our website.Manage always-on paid social media and develop a retargeting program, ensuring calls to action drive engagement and conversion.Optimise the BCT website through WordPress to increase our domain authority and site health, and improve the experience of users.Collaborate with the communications team on developing and implementing a 12-month digital content plan, search engine optimization tactics and keyword tracking.Monitor, analyse and report on our performance across multiple digital channels and provide strategic advice to the wider team on potential improvements.Collaborate with other departments at Breast Cancer Trials on digital activities.ABOUT YOU Our ideal candidate will have:
Bachelor degree in Marketing, Advertising, Communications or similar field, or extensive work experience in digital marketing.Previous experience using Google Analytics, content management systems such as WordPress, Meta Ads Manager, Mailchimp and social media management software.Experience analysing and reporting on digital performance.Knowledge of best practice in digital marketing and future trends, as well as an appetite for continual learning.Excellent written communication skills and ability to translate complex information for a general audience.Highly developed interpersonal skills and proven ability to build and maintain relationships with key stakeholders.WHY WORK FOR US? As an employee at Breast Cancer Trials, you will be part of a diverse and supportive workforce who are committed to saving and improving the lives of people affected by breast cancer.
We also offer:
Salary Packaging - In addition to your salary you can package up to $15,900 annually pre-tax and benefit from a $2,650 meals and entertainment card.Work/Life Balance - Flexible work arrangements.Professional development – Training, development and career progression opportunities.Recognition and Reward - Length of service recognition and rewards + additional long service leave after 10 years + gifted leave between Christmas and New Year.Wellness – Income protection insurance + employee assistance program + additional carers leave.At BCT, we value diversity.
We are committed to fostering an inclusive workplace for all people.
We welcome applications from Aboriginal and Torres Straight Islanders, people of all ages, identity and abilities.
We support vaccination as the best way to keep our communities and employees safe from COVID-19.
Employees must be vaccinated against COVID-19 in accordance with BCT's vaccination policy.
WHAT NEXT? To apply for this rewarding position please click 'Apply' and forward a current CV and covering letter addressing the above-mentioned criteria.
Please note, there is no formal closing date for this role.
If you are interested, please apply as soon as possible.
Candidates will be shortlisted as applications are received.
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