Digital Media Manager - Retail Apply
Locations: Australia - NSW - Sydney Metro
Time Type: Full Time
Posted On: Posted Yesterday
Time Left to Apply: End Date: December 1, 2024 (30+ days left to apply)
Job Requisition ID: 525614
We Offer: Great growth opportunities for enthusiastic people Opportunities for hybrid working. An additional 5 wellness days per year Health and Wellbeing benefits and program 22 weeks paid parental leave. Hi.
We're Haleon.
A world-leading consumer healthcare company with exceptional category-leading brands – including Sensodyne, Centrum, Panadol, Otrivin.
We have a clear purpose: to deliver better everyday health with humanity for billions of people around the globe.
Are you ready to make an impact by crafting strategic, results-driven media plans?
We're looking for a dynamic Digital Media Manager-Retail to support our customer, shopper, and e-commerce teams in developing and executing retail-specific go-to-market media plans that drive both commercial success and brand synergy.
A day in the life: Partner with customer, shopper, and e-commerce teams to build tailored retail media strategies that complement brand activities and deliver tangible business outcomes. Lead the charge on media optimizations, improving effectiveness and efficiency across all retail media channels to maximize impact. Collaborate with the Head of Media and Digital to refine media requirements, understand partnership propositions, and support initiatives that align with Haleon's overarching goals. Work alongside the Digital Media Manager – Brand, engaging with agencies to elevate retail digital marketing efforts for a well-rounded media approach. Stay on the pulse of evolving customer needs, media propositions, and value, ensuring that Haleon's retail media strategy remains relevant and forward-thinking. Drive improved ROI across retail media, contributing to Haleon's overall media performance and success. What makes this role different? Be one of the experts on retail media within ANZ, creating media strategies that deliver for customers and Haleon. With the support of the Head of Media and Digital, drive the whole of business media operation with clear R&Rs. Develop and maintain relationships with media partners such as Google and Amazon to identify additional value propositions. Develop learning agendas in conjunction with marketing excellence to drive capability across the sales, shopper, and brand teams. Support negotiation process with data-backed performance of media vehicles. Your areas of knowledge and expertise: Excellent "Connections planning/Full funnel" planning skills. Digital marketing capabilities - conversant with all forms of digital formats and measurements, web analytics skills and analysis of consumer online behaviour to deliver actionable insights. Knowledge of retail media platforms would be advantageous but experience in traditional media platforms would suffice. Media agency or retail media experience. Financial and analytical capability to develop tools to set and track relevant KPIs. Strong project planning and time management skills. Develops initiatives and can work independently but collaboratively. Ability to build strong internal and external networks. Bachelor's degree in a relevant industry preferred. Diversity & Inclusion: At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We can offer you a rewarding culture that values you, focuses on your career progression, and makes you an integral part of our success.
To become part of our team please apply online now.
Successful applicants will be contacted for next steps.
To be eligible to apply, you must have Australian work rights. Care to join us.
Find out what life at Haleon is really like at www.haleon.com/careers/.
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