The Company Our client is a leading education and training provider dedicated to delivering quality learning experiences. They are committed to fostering a culture of excellence, innovation, and continuous improvement, ensuring their students and clients achieve their fullest potential.
Key Responsibilities Lead and manage the organisation's Digital Marketing team (including Web Services, Course Information Publishing, Marketing Automation, and Social Media) Develop strategic and functional plans that are aligned to broader marketing and the organisation strategies Liaise with key Marketing stakeholders in the commissioning, scheduling and development of high-quality content Provide analysis and insights into the company's online activity to assist with measuring communication campaigns and the effectiveness of digital marketing activities Work closely with the Head of Marketing and Student Recruitment and Web Services team to ensure material is relevant and responding to market need and the company's brand positioning Develop and implement process workflows and platforms ensuring best practice standards and quality internal business support Qualifications Relevant post-graduate level qualification in a marketing-related field with demonstrable experience as a digital marketing specialist and leadership and management experience. Or an equivalent combination of relevant education and/or training and management and leadership experience Experience or knowledge in all aspects of digital marketing including SEO, PPC, Digital Display Advertising, Email Marketing, Social Media Marketing, Mobile Marketing and Strategy and Planning Developed knowledge of Google Analytics, Tag Manager, A/B Multivariate testing, optimising web content for search Demonstrated experience with using digital marketing platforms such as Facebook, Google AdWords, retargeting and display Highly developed stakeholder management skills Benefits: Opportunity to lead a talented digital marketing team Work in a supportive and innovative environment Flexible work arrangements Contribute to the growth and success of a leading education provider Please apply by upload your current resume in Microsoft Word format only (.doc or .docx). If you would like to have a confidential discussion, please contact Rodrigo Faria on ******** , quoting reference JN -******** . Want to know more about Davidson? Visit us at www.davidsonwp.com
