Digital Marketing Strategist

This successful digital agency is seeking an experienced and innovative Digital Marketing Strategist to join their team on a short-term contract.This is an opportunity to develop a marketing proposal to define targeted digital strategies that will drive engagement and business growth for a growing Telecommunications Provider.As a key player within the organisation, you'll be responsible for developing comprehensive, data-driven strategies that enhance the digital presence of the company. You will work closely with internal teams across multiple channels to bring creative ideas to the table.Key Responsibilities:Lead customer journey mapping initiatives to improve engagement and conversion rates.Develop targeted persona profiles to tailor messaging and campaigns for specific audience segments.Oversee the planning of digital campaigns that align with the client's business objectives.Provide strategic content recommendations to enhance engagement across all digital platforms.Utilise data analytics to track performance, ensuring continuous improvement of campaign effectiveness.Key Requirements:Expertise in channel-specific strategies, including Google Ads, SEO, email marketing, and a solid understanding of how to leverage emerging platforms like TikTok and YouTube to reach new audiences.Proven ability in Conversion Rate Optimisation (CRO) to enhance the effectiveness of the client's website and improve overall conversions.Strong experience in performance tracking and the ability to interpret data to inform decisions.What's on Offer:A short-term contract with an immediate start.Flexible working arrangements with the opportunity to work remotely, and 1-2 days in the office per week.A chance to collaborate with a forward-thinking, dynamic team in a fast-paced industry.If you're an experienced digital marketing professional with a passion for strategy and data-driven results, this could be the ideal role for you.
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