Position Summary: We are looking for a talented and driven Digital Marketing Specialist to join our growing team.
If you are passionate about digital marketing and have a proven track record of success, we want to hear from you!
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing strategies.
You will work closely with cross-functional teams to enhance our online presence, drive traffic, and generate leads.
This role requires a creative thinker with strong analytical skills and a passion for staying ahead of digital marketing trends.
Job Details: Work from home
Monday to Friday | 8 AM to 5 PM EST
Responsibilities: Social Media Management: Develop and execute social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement.Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.Pay-Per-Click (PPC) Advertising: Manage PPC campaigns on platforms such as Google Ads and social media channels, including budget management, ad creation, and performance analysis.Marketing Analytics: Utilize analytics tools (Google Analytics, social media insights, etc.)
to track campaign performance, generate reports, and provide actionable insights for continuous improvement.Content Creation Collaboration: Collaborate with the content team to create engaging and relevant content for blogs, email newsletters, and social media posts.Email Marketing: Design and execute email marketing campaigns to nurture leads and maintain customer relationships.Qualifications: Bachelor's degree in Marketing, Communications, or related field is preferred.Minimum of 2 years of experience in digital marketing with a focus on social media, SEO, marketing analytics, and PPC.Proficient in digital marketing tools (e.g., Google Ads, Google Analytics, SEMrush).Strong understanding of social media platforms and their advertising capabilities.Excellent written and verbal communication skills.Ability to analyze data and make data-driven decisions.Creative mindset with the ability to think outside the box. #J-18808-Ljbffr