About the Role: My client is looking for a Digital Marketing Specialist—an innovative digital marketing unicorn—to oversee and enhance their digital marketing strategy across multiple channels. This position plays a crucial role in advancing the organisation's digital transformation and improving communications and customer engagement.
Key Responsibilities: Drive the content strategy and implementation across all digital platforms to meet brand and campaign goals. Create and manage workflows for digital content production, including updates for newsletters, websites, blogs, emails, and social media for customers, contractors, and staff. Oversee the content management system (CMS) to support marketing objectives. Develop user experiences for product interactions, with an emphasis on mobile-friendly designs. Manage the execution and effectiveness of digital marketing initiatives. Collaborate with stakeholders to produce marketing content that aligns with corporate strategies. Analyse and report on digital campaign performance to assess return on investment and success metrics. Ensure compliance with risk management protocols and regulatory standards. Key Criteria: Tertiary qualification in marketing, business, communications, or a related field, or equivalent experience. Extensive experience in digital marketing, including managing multi-channel campaigns. Demonstrated ability to leverage customer insights for effective content creation. Excellent communication and organisational skills with a keen eye for detail. Proven capability to build strong relationships and manage stakeholders across different business areas. Creative problem-solver who excels in dynamic environments. Familiarity with user experience (UX) concepts and their application. Get in touch with us today to discuss the opportunities in Perth – There has never been a better time than NOW!
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