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The Digital Marketing Specialist is responsible for executing, measuring and optimising performance digital marketing campaigns (Google Search, programmatic and social media activity) to drive growth and profitability. This involves reporting on results, recommending adjustments to maximise performance, and achieving key metrics such as conversion rates, ROI, and customer acquisition costs. This role requires a data-driven approach to strategise, implement, and refine digital marketing campaigns to meet business objectives.
More specifically, you will: Develop and implement data-led digital performance media strategies to optimise conversion rates and minimise cost per acquisition costs across key media channelsManage the execution of the Always-On lower-funnel paid media strategy, ensuring alignment with business objectives and brand requirementsWork closely with partners to adopt best practices from Meta, Bing and Google, ensuring all recommendations are tested and implementedMonitor and analyse campaign performance, providing insights and actionable recommendations for continuous improvementContribute to the accurate management of campaign budgets and financial reportingIdentify and manage compliance and privacy policy formationMaintain consistent communication with the Brand and Digital teams to ensure seamless integration of digital campaignsOversee the tracking and reconciliation of all performance investment activitiesStay updated on the latest digital marketing trends and technologies, implementing new strategies as appropriateMonitor competitor activity and analysis to uncover opportunities which gain market shareEnsure that all digital campaigns align with the broader marketing strategy and contribute to overall business goals.About You: Tertiary Degree in Business or Marketing Desired2-4+ years marketing experience in a similar environment (either Client or Agency side) with a focus on digital marketing and/or customer marketing. Executing digital media – SEM, Display, and SocialKnowledge of the Australian publishers/digital networksUnderstanding of digital analytics and marketing automation technologyHighly effective communication and consulting skillsAbility to identify future trends and developments in digital for the marketing teamExposure to ROI marketing managementThe ability to develop actionable business opportunities from analysis of multiple datasets.Key Capabilities: Agency/Consultancy based experience – advantageousExpert in managing and implementing digital performance media programs (SEM, Display, Social)Excellent strategic planning skills to drive business benefit and maximise opportunitiesExcellent understanding of the evolving marketing technology landscapeThorough understanding of ad serving platforms such as GMPAbility to predict future trends and developments in digital for the marketing teamExpertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomesAbility to communicate complex and detailed information simply and effectivelyExcellent problem solving and analytical skillsHighly effective communication and consulting skillsStrong quality orientation and attention to detailStrong relationship and influencing skillsTest and learn ethos.What we can offer you: Discounts and offers on a range of insurance productsA range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.Invest in your brighter future with ongoing study support and career development programs.Give back to our communities with payroll giving, donation matching and paid volunteer leave.Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.Advertised: 30 Oct 2024 AUS Eastern Daylight Time
Applications close: 07 Nov 2024 AUS Eastern Daylight Time
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