Digital Marketing Specialist

Exciting opportunity to work closely with our Marketing Co-Ordinator and Graphic Design team to keep the Rotech Rural website ahead of the pack. Share in our mission to improve the lives of Australian farmers by delivering rural fencing solutions that increase ease, speed, appearance, reliability, and longevity.
Experience a family orientated close-knit team that shares risks and rewards, offers flexibility and understands how to work hard and get stuff done, but still have fun every day.
Core Skills and ResponsibilitiesGoogle Ads Management:Create, manage, and optimize Google Ads campaigns to achieve business goals.Google Analytics 4 Expertise:Track website traffic, monitor conversions, and weekly reporting to management on performance using Google Analytics.Search Engine Optimisation:Implement on-page SEO strategies, conduct keyword research, and monitor SEO performance.WordPress Management:Manage and maintain website using WordPress (and WooCommerce). Includes all of the content management, keeping the site secure and up-to-date, making adjustments to existing content, adding new products, etc.Data Management:Update and import bulk data into WordPress using importing tools and spreadsheets, including use of the WordPress addon "WP All Import".Attention to Detail:Attention to detail and accuracy is an absolutely critical skill to ensure data accuracy and thorough reporting on campaign performance.Additional SkillsDigital Marketing:Assist in running and optimising other digital marketing campaigns and cross-channel campaigns, particularly on Facebook and LinkedIn.Content Creation & Content Writing:Write, update, and publish content for the website, including articles and product descriptions according to the existing brand voice. #J-18808-Ljbffr