Digital Marketing Manager

Details of the offer

MCoBeauty is Australia's fastest growing beauty brand, a homegrown success story that has achieved rapid growth in 2021.WHO ARE WE?MCoBeauty is Australia's fastest growing beauty brand, a homegrown success story that has achieved rapid growth in 2021. We create luxe-for-less beauty products that quickly become cult favourites, with everything priced under $40. We're the creators of the infamous XtendLash Tubular Mascara, Woolworths #1 selling mascara. As the little sister diffusion line to the iconic Australian brand ModelCo, we're proud to deliver innovative beauty solutions that are on-trend, affordable and deliver premium results. We're a dynamic team of hard workers, passionate about making beauty fun, relatable and accessible to everyone.WHY ARE WE HIRING?We're growing! While we have big plans in the local market, we also have our eyes set on new ones and the only way is up. A part of this phase of growth we're creating the start of the Paid team.THE ROLEIs based in our offices in Sydney and will cover:Creating & managing the performance strategy (SEM, Social & Affiliate)Setting up and launching all paid activity with ongoing optimisation of campaignsWorking collaboratively with Social Media & Marketing teams to create paid content.Briefing Graphics team on all creative in a timely manner.Analysing campaigns and data and make insightful recommendations to improve campaign performanceProducing easy to understand and actionable reports including learnings and recommendations for all stakeholders.Establishing and maintaining relationships with relevant publishers and tech providers.Community management on paid social activity.Constant monitoring of channel trends across the globe.Budget and ROAS accountability.WHO ARE WE LOOKING FOR?Since it's a team of one for now, we're looking for an experienced PERFORMANCE MANAGER with at least 2-3 years behind them to drive & execute our paid strategies across SEM, Social & Affiliate activity. A paid digital all-rounder. Would suit an agency mind who wants to come in house and that wants to grow as we grow. Apart from strong proficiency in MS Office suite, you will be experienced in the Google suite (Ads, GTM, Analytics etc) and have proven results with TikTok paid media. An advantage would be experience providing strategic plans for paid social campaigns across channels such as META, Tiktok, YouTube, Pinterest & LinkedIn. You'll have no hesitation communicating to all levels within the business, are collaborative in your approach, creative in driving results, love what you do and want a career in beauty.WHAT ARE THE WORK PERKS?Generous product allowance every 6 months and exclusive access to new productsLeadership coaching and professional developmentAccess to wellbeing initiativesFlexible start and finish times to suit your scheduleA fun team culture, with quarterly planned social events
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