Senior digital marketing role $500M TO business. Focus on website, SEO, lead generation and paid media Lead generation Drive ROI on digital initiatives $150,000 + Super (negotiable) What is in it for you? Working on the combination of brand awareness and digital lead generation activities Working with a marketing team characterised by teamwork and friendly staff Flexible working - 3 days in the office Working with a very strategic Marketing Director - learn from the best in the business and be given a high degree of autonomy Working on company acquisitions and what this means for digital marketing and integration Serious career development, with opportunities to take on more responsibility The companyYou'll be working for a B2B business targeting construction, mining, education, and hire markets (among many others). The business has significant growth ambitions and requires a marketing team to build the brand and conduct lead generation and launch activities. Globally, this organisation holds a leadership position in their markets of operation and is seeking to establish a similar position in Australia. Growth has come from organic means and business acquisitions. This will build your skill set in integrating other businesses and their digital marketing assets. Your responsibilities... Digital marketing - strategy and delivery of digital marketing Website updates and integration with Salesforce SEO and SEM strategy and management of agencies Solid understanding and execution of paid search, Google, LinkedIn and Facebook adverts Excellence in lead generation initiatives - using a variety of methods to build funnels and draw potential customers through to purchase Building a digital marketing plan Briefing agencies for effective execution Launch and go-to-market campaigns Reporting, analysis and ensuring a solid return on investment, along with budget management Work closely with the sales team to build high converting leads Your skills and experience... Broad marketing experience across digital, lead generation and brand management Strong analytical skills, you are just as comfortable talking about the creative as you are discussing analytics and diving into the numbers in an Excel spreadsheet Organisation and time management Team player and able to influence your co-workers in other departments to ensure your deadlines are met Ideally, experience in building products, construction, industrial or manufacturing markets. B2B experience is essential. Saunders Lynn and Co is dedicated to servicing the needs of B2B markets, in particular building materials, industrial and manufacturing. All applications are treated in strict confidence. To find out more about this career opportunity, please contact Claire Boland or Kerri O'Connor on (02) 9002 3009. Please quote Assignment No. KO/1270588.
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