Digital Marketing Manager · Hybrid Remote

In Australia, Dabble has been operating a licensed sportsbook under the NTRWC since 2021. We're here to deliver extraordinary - with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.
We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, offering cross-office sponsored flights year-round to promote collaboration and connection.
Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States, which launched in 2023.
We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey.
Dabble Culture Dress for your day so you can focus on what matters Switch up your office, work from home, work from wherever helps you to deliver Genuine, like-minded team of visionaries. We welcome ideas big and small! Scheduled focus time to encourage deep thought Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus
Dabble Perks A minimum of five weeks of paid annual leave for all Dabblers Paid parental leave for both primary and secondary caregiver We encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate family Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and
more Up to 10% annual cash bonus based on Company performance metrics Dabble Day Dividend: all Dabblers split the day's revenue evenly on our birthday each year. You share the workload, why shouldn't you share the reward? Safety first: your ride home from company sponsored events and your flu jab is on us Overview As a Digital MarketingManager you will manage all digital marketing campaigns in the AU market. The Digital Marketing Manager will be responsible for the daily management of Dabble's digital advertising campaigns. This role will work closely with GM of Acquisitions, as well as supporting the Brand & Consumer side to facilitate a cohesive strategy across the board. Typical duties also include executing individual platform strategies with a strong focus on optimization for growth and conducting key testing program such as split testing multiple ad variants. If you're looking to make an impact in a dynamic and rapidly expanding business, this role is for you.
Primary Location This role is currently open to all locations within Australia, however candidates based in Melbourne may be preferred.
Responsibilities: Strategy Hands on in developing and executing on the digital marketing strategy Assist with the ideation of campaign strategies and creative concepts Perform weekly & monthly reporting Lead agency brand media buys throughout peak periods Full control of AppsFlyer integration and setup for publishers & partners
Activation Create, execute, scale and maintain digital acquisition and retargeting campaigns across paid platforms Support the Brand & Consumer team with the creation, execution, and maintenance of awareness campaigns across paid platforms Full control of affiliate tracking setup & integration via AppsFlyer Continually optimise and innovate to grow the Dabble community, testing new channels for acquisition growth Brief and coordinate content producers and designers on the creation of visual assets to be used in ad campaigns Working with the data and customer teams, establish a framework for efficient acquisition and build an understanding of how to maximise CAC payback periods Perform regular keyword research and adjusting copy to suit new keywords Help Oversee App Store Optimisation (ASO), in collaboration with ASA, to increase downloads of the Dabble app Braze and platform audience segmentation to drive efficient activation & retention Improve the user path to install and conversion rates from initial touchpoints
Testing Help create and manage testing programs across digital marketing channels that drive growth and better performance. Tests are to be created but can include testing new ad variants or split test ad creatives, audiences, and placements Work with the Digital Content Manager to improve the customer experience and deliver a landing page testing program that delivers continual conversion rate improvement Work with the engagement team to test new audiences to improve performance across digital marketing campaigns Manage attribution and tracking (working closely with the product team for implementation) and reporting to ensure campaigns are optimised for maximum ROI
Team Work with the Digital Marking Coordinator to optimise weekly digital advertising budgets across campaigns and ad variants Mentor digital marketing coordinator(s) to improve technical and strategic knowledge of both the digital marketing and wagering spaces Work with the GM of Acquisitions to identify knowledge gaps and training programs that ensure Dabble's team are delivering best in class campaigns Work with the GM of Acquisitions to assess resourcing across the team throughout the year Stay abreast of the state-based advertising laws and regulations, ensuring Dabble is always compliant Communicate key wins & initiatives to the digital team and the wider marketing team Produce content on a regular basis to assist the Digital Content Manager with delivery
Skills & Qualifications Minimum of 6+ years' experience in a similar brand or agency role Demonstrated excellence knowledge of Facebook Ads, Google Ads, Apple Search Ads, and Twitter Ads platform tools, including reporting functionality Experience performing split testing and creating multiple ad variants Excellent copywriting skills, particularly strong CTAs and concise headlines Experience running App Installs campaigns highly desired Ability to prioritise and execute tasks in a dynamic (and fun) environment Strong multi-tasking and organisational skills, with excellent attention to detail Sports or wagering industry experience highly valued Experience with reporting and presenting Startup mindset, hustle and self-motivated Ideally, you love sports, esports and or racing Excited to learn and grow Company first mindset
Are you a Dabbler? A Dabbler's attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).

A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to 'own their work' and 'talk their book' wherever they can.
A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

Remuneration The advertised salary for this position is $115,000 - $120,000 + Super + Benefits with room to be flexible.


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