Company Type: Retail / E-commerceRole: Digital Marketing ManagerChannels: SEO, Paid Search, Paid Social, Programmatic, CRMLocation: Melbourne Salary: 140K to 160K Package (Including Super)Please note: Visa sponsorship is NOT available for this position, so only applicants who are Australian Citizens or Permanent Residents will be considered. There are 4 Parts to this role 1. Digital Marketing Channel Strategy Develop and implement multichannel marketing strategies across paid search, paid social, email marketing, and display ads, tailored to the retail industry.Plan and execute PPC campaigns on platforms like Google Ads and Bing to drive traffic to product listings and promotions.Leverage social media platforms (e.g., Facebook, Instagram, Pinterest) to build brand awareness and engage with the target audience through organic and paid strategies.Email marketing campaigns that nurture customer relationships, boost sales, and engage with previous buyers for repeat purchases.Manage SEO and content marketing efforts to increase organic traffic, ensuring product descriptions, blogs, and landing pages are optimized.2. Project Management Oversee the execution of digital marketing campaigns from start to finish, ensuring timely delivery and quality results.Manage the digital marketing budget to maximize ROI on campaigns, allocate spending effectively, and adjust plans based on performance data.Coordinate the development of digital assets like product videos, banners, and social media creatives, working with designers and content creators.Monitor the marketing calendar, ensuring seasonal promotions, product launches, and sales events are executed properly across channels.3. Digital Marketing Online Performance Analysis Track and analyze key performance metrics such as traffic, conversion rates, sales, and customer engagement across all digital channels.Monitor the competitive landscape to identify trends, gaps, and opportunities that can be leveraged in the company's digital strategy.Optimize campaigns based on data insights, adjusting strategies to improve performance and meet KPIs.4. People Management Lead and mentor a team of digital marketing specialists and channel managers, ensuring alignment with company goals and fostering professional development.Collaborate with cross-functional teams such as sales, product development, and customer service to ensure marketing initiatives align with broader business objectives.Manage relationships with external vendors and agencies, ensuring they meet agreed-upon objectives and deliver high-quality service.What we are looking for 7+ years of experience working in the Digital Marketing Ecosystem.Previous experience in an eCommerce or retail environment, to understand customer behaviour, seasonal trends, and product promotion strategies.Proficiency across multiple digital marketing channels like paid search (Google Ads, Bing), paid social (Facebook, Instagram), display ads, email marketing, and SEO.Strong understanding of analytics tools such as Google Analytics, SEMrush, or other platforms to track and report on campaign performance.Experience managing multiple marketing campaigns simultaneously across different channels, ensuring timely execution and quality.Ability to manage cross-functional collaboration, working with sales, product development, and external vendors to align marketing efforts with business goals.Huge bonus if you have Familiarity with eCommerce-specific marketing tactics, such as abandoned cart emails, upselling, and cross-selling techniques to drive more conversions.Yugal Bhatia ( Yoogle )
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