Melbourne, Australia | Posted on 17/09/2024
We are seeking a skilled Digital Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in developing and executing effective digital marketing strategies across various channels. This role requires a strategic thinker with strong analytical skills, creativity, and a deep understanding of the digital marketing landscape.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion.
Collaborate with cross-functional teams to align marketing strategies with business objectives.
Campaign Management
Lead and manage SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Optimize website content and user experience to improve search engine rankings and maximize organic reach.
Content Creation and Management
Develop and oversee the creation of high-quality content for blogs, articles, social media posts, emails, and other digital platforms.
Ensure content is optimized for SEO and aligned with brand messaging.
Analytics and Reporting
Utilize analytics tools to measure and report on the performance of all digital marketing campaigns.
Provide actionable insights and recommendations based on data analysis to improve campaign performance.
Manage and mentor a team of digital marketing professionals.
Foster a collaborative and innovative team environment.
Requirements Required Skills
Proven experience in digital marketing, with a strong focus on SEO, PPC, and social media marketing.
Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
Excellent analytical skills and experience with data-driven decision making.
Strong communication and interpersonal skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Qualifications
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in digital marketing or a similar role.
Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.
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