Digital Marketing Coordinator

Details of the offer

About EDU: EDU is an ASX-listed company dedicated to delivering quality education in the Health and Community Services sectors. We empower individuals towards meaningful careers through our two key businesses:
Australian Learning Group (ALG): A VET provider for international students. Learn more about ALG.Ikon Institute of Australia (Ikon): A HE provider for domestic and international students. Learn more about Ikon.About You: We are looking for an experienced Digital Marketing Coordinator to join our growing team. You have a flair for social platforms and are looking to grow in the digital marketing space including communications, advertising, branding, and social media.
Overview of Role: As the Digital Marketing Coordinator, you will play a vital role in supporting the execution of integrated marketing strategies within the digital space. You will work collaboratively with various teams to engage prospective students and enhance our digital presence. This position is based in our Sydney office. Key Responsibilities: Develop and execute integrated marketing campaigns across digital, direct marketing, social media, and events.Create engaging content for our website and social media platforms, managing direct marketing channels.Oversee social media campaigns, including post scheduling, engagement monitoring, and performance analysis.Collaborate with external agencies and stakeholders to build and execute lead generation campaigns.Support content updates for our website and marketing materials to ensure accuracy.Monitor website analytics to identify areas for improvement.Assist in creating digital assets like graphics and videos for campaigns and events.Engage with our social community and use social listening tools to track trends.Support the Marketing & Events Manager with campus events, such as Open Days.Education, Experience, and Skills: Bachelor's degree in marketing, communications, or a related field.18-24 months of experience within the education industry (VET, higher education, or related sectors).3-4 years of experience in developing and executing digital marketing campaigns.Proficiency with social media platforms (Meta, LinkedIn, TikTok), Google Analytics, CRM, and email marketing solutions.Experience with website content management systems (CMS), preferably WordPress.Understanding of SEO best practices for website optimization.Basic design skills using tools like Canva, InDesign, and Adobe Creative Suite (preferred but not essential).Why Join Us? Paid birthday leaveTraining and development opportunitiesRecognition and rewardsBreakfast supplies on campusNovated leasing optionsAccess to everyday savings through Flare app (Coles, Kmart, Ikea, etc)Year-round engagement eventsA fun and diverse working environmentConvenient CBD location with easy public transport accessDiversity & Inclusion: We celebrate our diversity and strive to reflect contemporary Australian society in order to better serve our students. We welcome and encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, sexually and gender diverse people, people with lived experience of adversity, and from people of all ages.
Next Steps: Please apply online or send your resume and a covering letter summarizing your relevant skills and experience to .
We can only consider applicants with the right to live and work in Australia. Only shortlisted candidates will be notified of the outcome of their application. To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact The Team at EDU Corporate Services Pty Limited on , quoting Ref No. 1197543.
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Nominal Salary: To be agreed

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