Digital Marketing and Advertising Specialist (Remote, Freelance)Exercise Elixir is a dynamic online platform dedicated to empowering individuals undergoing cancer treatment. Through our YouTube videos, eBooks, and personalized consultations, we provide evidence-based guidance on exercise, nutrition, and lifestyle changes to enhance treatment outcomes, alleviate symptoms and side effects, and promote overall health and fitness during and after cancer.
Position SummaryWe are seeking a skilled and innovative Digital Marketing and Advertising Specialist to collaborate with us on a freelance basis. The ideal candidate will have a strong background in digital marketing, with experience in developing and executing strategies that drive engagement and growth. You will play a crucial role in increasing our online presence, expanding our reach to those who can benefit from our resources, and enhancing our brand visibility across various digital platforms.
Key ResponsibilitiesDevelop and implement comprehensive digital marketing plans, including social media marketing strategies.Identify target audiences and tailor marketing strategies to engage them effectively.Plan and execute content calendars for social media platforms and newsletters.Content Promotion: Optimize our YouTube videos and website content through SEO best practices.Create and manage email marketing campaigns, including newsletters, to engage subscribers and promote new content.Develop and execute paid advertising campaigns on platforms like Google Ads, YouTube Ads, and social media ads (Facebook, Instagram, etc.).Advertising Campaigns: Set up, monitor, and optimize pay-per-click (PPC) advertising campaigns.Utilize Google Ads and social media advertising tools to maximize reach and engagement.Adjust ad strategies based on performance metrics and trends.SEO and Analytics: Conduct keyword research and implement SEO strategies to improve organic search rankings.Use tools like Google Analytics to monitor website traffic and user behavior.Provide regular reports on key performance indicators (KPIs) and campaign performance.Analytics and Reporting: Analyze the effectiveness of marketing campaigns and ads.Prepare detailed reports with insights and recommendations for improvement.Use data-driven insights to refine marketing strategies and improve ROI.Collaboration and Communication: Work remotely while maintaining effective communication with our team.Manage your own schedule to meet agreed-upon deadlines.Stay updated on digital marketing trends and apply new techniques as appropriate.QualificationsRequired: Proven experience in digital marketing and advertising, preferably in the health, wellness, or non-profit sectors.Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.Proficiency with marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.Experience with YouTube channel marketing and video content optimization.Ability to develop and execute effective marketing strategies across multiple channels.Strong analytical skills to interpret data and make informed decisions.Ability to work independently as a freelancer.Excellent communication and organizational skills.Preferred: Familiarity with content management systems (e.g., WordPress).Experience creating and managing newsletters.Knowledge of A/B testing and conversion rate optimization.Work ScheduleHours: Flexible schedule with an estimated commitment of 2 to 8 hours per week.What We OfferMeaningful Impact: Contribute to a mission that makes a real difference in the lives of people affected by cancer.Flexible Collaboration: Enjoy the freedom of a freelance role with a schedule that suits your lifestyle.Creative Freedom: Opportunity to develop and implement your own marketing strategies.Potential for Ongoing Work: Opportunity for continued collaboration based on performance and project needs.How to ApplyIf you're excited about the opportunity to use your digital marketing expertise to amplify our mission and reach those who need us most, we'd love to hear from you. Please email us the following:
Your updated resume or CV.A brief cover letter detailing your relevant experience and interest in collaborating with us.Examples of past marketing campaigns or projects that demonstrate your skills and results.Your standard freelance invoicing terms or any questions about compensation.Note on Freelance Engagement This is a freelance contract opportunity. The selected professional will be an independent contractor and will be responsible for their own taxes and benefits. Payment will be made upon receipt of invoices for completed work.
Join Exercise Elixir and be a part of a team that's transforming cancer care through empowerment and education. We look forward to your application!
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